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Big Data États-Unis
Blog mars. 13, 2014 | Share

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... En savoir plus

Communiqués de presse nov. 18, 2013 | Share

comScore’s Latest White Paper “Marketing to the Multi-Platform Majority” Available for Download

Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth En savoir plus

Présentation nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. En savoir plus

Blog sept. 3, 2013 | Share

5 Reasons to Start Using Direct View Today

Direct View

Everyone these days is talking about wearable Internet-enabled devices. What if you could have extra data layered on top of what you see? Would it be easier to make decisions when you could have detailed data incorporated right into what is directly in front of you? It’s not just wearable computers that are adding data to real-life situations.... En savoir plus

Présentation août. 21, 2013 | Share

Digital Analytics: A Thirty Year Retrospective

Digital Analytics A Thirty Year Retrospective

comScore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, and how they’re transforming today with the explosion of digital and mobile platforms. En savoir plus

Présentation juin. 13, 2013 | Share

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

Digital Analytix Multi-Platform

This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. En savoir plus

Communiqués de presse juin. 3, 2013 | Share

comScore Announces Launch of Digital Analytix® Multi-Platform to Deliver Unified View of Customers’ Behavior Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the launch of Digital Analytix® Multi-Platform, the next generation of digital business analytics. Building on comScore Digital Analytix - a proven technology used by leading corporations to better understand their digital customers’ behavior — this new offering applies comScore’s multi-platform... En savoir plus

Présentation mai. 15, 2013 | Share

Data Management: Big Data

Data Management Big Data

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. En savoir plus

Présentation avr. 25, 2013 | Share

Understanding Subscriber Behaviors for Mobile Operators

Understanding Subscriber Behaviors for Mobile Operators

This presentation by comScore VP of Telecom Jeremy Copp explores how mobile operators can enrich their subscriber big data and features a live demo of the industry-leading comScore Subscriber Analytix platform. En savoir plus

Livre blanc fév. 22, 2013 | Share

Turning Big Data into Mobile Subscriber Insights: How Mobile Operators can Capture, Retain and Grow their Subscriber Base

Turning Big Data into Mobile Subscriber Insights

Device proliferation has occurred and continues at a rapid pace. This environment is filled with new opportunities and struggles for mobile operators who must stay competitive to gain market share and increase their revenues. Marketing leaders are hungry for a solution that can transform their vast amounts of digital subscriber data and into insights... En savoir plus