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Blog juin. 13, 2007 | Share

Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline Sales

Hi, my name is James Lamberti, SVP Search and Media at comScore. I’m heavily involved in our search work and often partner with clients and the industry to dive deeper into the role and value of search. On June 27th, I am delivering a keynote at Searchnomics 2007, titled “Beyond Direct Response: Search's Role in the Media Mix for Branding and Offline... En savoir plus

Communiqués de presse fév. 26, 2007 | Share

comScore Networks and IRI Join Forces to Create Internet Tracking Panel for CPG Industry

CHICAGO and LAS VEGAS, Feb. 26, 2007 – Information Resources, Inc. (IRI), the leading global provider of enterprise market information solutions and services for the consumer packaged goods (CPG), retail, and healthcare industries, and comScore Networks, Inc., a leader in measuring the digital age, today announced that they are joining forces to create... En savoir plus

Communiqués de presse août. 15, 2005 | Share

comScore Networks Appoints Charles Pearson to Lead Consumer Packaged Goods Marketing Solutions

comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today announced the appointment of Charles Pearson as head of its Consumer Packaged Goods (CPG) Marketing Solutions Group. This group newly integrates and expands capabilities developed in comScore’s CPG practice over more than five years, supplying... En savoir plus