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Mobile États-Unis
Communiqués de presse fév. 11, 2008 | Share

Mobile Media Users are More Responsive to Advertising and Provide Opportunities For Building Unique Coverage

LONDON February 11, 2008 — BMRB and M:Metrics debuted data from TGI M:Metrics, which incorporates BMRB’s TGI data with M:Metrics’ mobile audience metrics and allows examination of behaviours of consumers across mobile, online and offline media. En savoir plus

Communiqués de presse fév. 9, 2008 | Share

M:Metrics Now Measuring China, The World’s Largest Mobile Market

SEATTLE, Wash February 9, 2008 — M:Metrics, the mobile media authority, today announced the first large-scale study of mobile media consumption in China, the world’s largest mobile market. According to M:Metrics’ December Benchmark Survey, mobile entertainment is popular among the Chinese, with an astonishing 34.8 percent reporting they listened... En savoir plus

Communiqués de presse jan. 15, 2008 | Share

M:Metrics Reports Growth In Mobile Music Adoption

SEATTLE, Wash January 15, 2008 — The rise in music phones has spurred adoption of mobile music consumption across the United States and Western Europe, reports M:Metrics, the mobile media authority. The firm reports that sideloading accounts for 83 percent of mobile music usage across France, Germany, Italy, Spain, the United Kingdom and the United... En savoir plus

Communiqués de presse nov. 26, 2007 | Share

As Operators Deck the Halls With New Mobile Phone Promotions, M:Metrics Reports Device Sales and Satisfaction Metrics

SEATTLE, Wash November 26, 2007 — Mobile phones are popular holiday gifts, with more consumers acquiring a new mobile in December than any other month, reports M:Metrics, the mobile media authority. The measurement firm revealed for the first time today its historical device sales and satisfaction data in the United States and Europe, and found that... En savoir plus

Communiqués de presse avr. 23, 2007 | Share

comScore Study Reveals that Mobile TV Currently Most Popular Among Males and Younger Age Segments

RESTON, VA, April 23, 2007 – comScore today released the results of a study analyzing Americans’ usage of, and attitudes toward, Mobile TV, which is defined as television watched via a mobile phone device (either live or on-demand). The study, based on a survey of more than 2,000 mobile phone users, revealed that nearly two out of three Mobile... En savoir plus

Communiqués de presse jan. 22, 2007 | Share

Consumers in the 18-to-24 Age Segment View Cell Phones as Multi-Functional Accessories; Crave Advanced Features and Personalization Options

RESTON, VA. January 22, 2007 – comScore Networks, a leader in measuring the digital age, today released a study of wireless consumer segments, the second in a two-part series that analyzes trends in the wireless industry. Based on a survey of U.S. consumers who use a wireless phone, this report analyzes differences in behavior and attitudes among... En savoir plus

Communiqués de presse jan. 16, 2007 | Share

More than One-Quarter of Wireless Subscribers Switched to Their Current Carrier to Gain Better Network Coverage

RESTON, VA. January 16, 2007 – comScore Networks, a leader in the measuring the digital age, today released a comprehensive report on the behavior and attitudes of wireless phone subscribers. The first in a two-part series on the wireless industry, this report is based on a survey of U.S. consumers who use a wireless phone and analyzes consumers’... En savoir plus

Communiqués de presse nov. 28, 2006 | Share

Telephia and comScore Networks Launch “MobileWeb Metrix”

SAN FRANCISCO and RESTON, VA – November 28, 2006 –Telephia and comScore Networks today announced the launch of a joint service that compares and combines Internet usage data from the two firms. MobileWeb Metrix is designed to provide media companies, advertisers, and agencies with a detailed comparison of audiences who view Internet content using... En savoir plus

Communiqués de presse juin. 12, 2006 | Share

“Trendy” Wireless Phones Most Likely To Be Researched Online; Low-Cost Models Most Often Ordered

RESTON, VA. June 12, 2006 – comScore Networks, a leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the online research and purchase behavior of consumers in the wireless phone market. comScore revealed that consumers were most likely to research newly released and “trendy” models, with the... En savoir plus