Insights


Rechercher

Mobile États-Unis
Communiqués de presse oct. 31, 2008 | Share

SMS Advertising for Non-Mobile Products Grows As Mobile Is Integrated into Marketing Budgets for Consumer Goods and Services

Reston, VA. October 31, 2008 – comScore, Inc. (NASDAQ: SCOR) reports that the mobile marketing landscape in Europe is evolving as fewer consumers say they are receiving advertisements for mobile products and services while more receive adverts for consumer goods such as food, fashion, restaurants, travel and financial services. Over the past year,... En savoir plus

Communiqués de presse oct. 31, 2008 | Share

comScore Reports 6.5 Million Americans Watched Mobile Video in August

Reston, VA,October 31, 2008 – comScore, Inc. (NASDAQ: SCOR) reports that 6.5 million Americans tuned into mobile video in August. Among the top operators in the United States, AT&T claimed the most mobile video viewers, with 4.4 percent of subscribers accessing either programmed or on-demand mobile video. En savoir plus

Communiqués de presse oct. 30, 2008 | Share

In Tough Economy, Lower Income Mobile Consumers Turn to iPhone As Internet & Entertainment Device

Reston, VA,October 27, 2008 – comScore, Inc. (NASDAQ: SCOR) reports for the first time the demographics of iPhone owners and reveals that while 43 percent of iPhone owners earn in excess of $100,000 annually, the strongest growth in users is coming from those earning less than the median household income, particularly since the launch of the iPhone... En savoir plus

Communiqués de presse sept. 15, 2008 | Share

comScore M:Metrics Reports Mobile Search Grew 68 Percent in the U.S. and 38 Percent in Western Europe During Past Year

Reston, VA, September 15, 2008 -- comScore, Inc. (NASDAQ: SCOR) today announced that mobile search is gaining in both popularity and frequency of use in the U.S. and Western Europe. En savoir plus

Communiqués de presse sept. 4, 2008 | Share

comScore Reports that the U.S. Catches Up with Western Europe in Adoption of 3G Mobile Devices

Reston, VA, September 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today reported that after a slower start, the United States has caught up with Western Europe in the adoption of 3G with 28.4 percent of American mobile subscribers having 3G devices versus 28.3 percent in the largest countries in Europe. En savoir plus

Communiqués de presse juil. 24, 2008 | Share

Are We There Yet? comScore M:Metrics Reports Mobile Map Use Grows 82 Percent in United States, 49 Percent in Europe

Reston, VA, July 24, 2008 -- comScore, Inc. (NASDAQ: SCOR) today reported that the use of mobile maps is increasingly popular in the United States and Europe, with 8 percent of American mobile subscribers and 3 percent of European subscribers accessing maps from the mobile phone in the three-month period ending May 2008. This represents a growth rate... En savoir plus

Communiqués de presse juil. 11, 2008 | Share

Comscore M: METRICS: 80 percent of iPhone Users in France, Germany and the UK Browse the Mobile Web

Reston, VA, 11 July, 2008 -- comScore, Inc. (NASDAQ: SCOR) today reports that iPhone users surpass all others in mobile media usage, with more than 80 percent of iPhone users in France, Germany and the UK using the device to browse news and information on the mobile Web, compared to 32 percent of other smartphone users. En savoir plus

Communiqués de presse juil. 8, 2008 | Share

comScore M:Metrics: Photo Messages Set to Edge Out Postcards as Photo Messaging Heats Up in the Summer

RESTON, VA, July 8, 2008 -- comScore, Inc. (NASDAQ: SCOR) today released the latest figures from the M:Metrics Benchmark Study which reports that photo messaging from mobile phones has grown 60 percent in the United States over the past year and 16 percent in Europe, where photo messaging got an earlier start. As the mercury climbs in the summer months,... En savoir plus

Blog juin. 11, 2008 | Share

comScore Rings Up Mobile

Hi, I'm Will Hodgman one of the founders, along with Seamus McAteer, of M:Metrics. Now that M:Metrics is a part of comScore, I have to say that I feel like I have come home, again. In 1999, my first company – Ad Relevance - was bought by MMX. Now, nine years later, comScore, which bought MMX in 2002, buys M:Metrics. En savoir plus

Communiqués de presse mai. 21, 2008 | Share

Americans Spend More Than 4.5 Hours Per Month Browsing on Smartphones, Nearly Double the Rate of the British

SEATTLE, Wash May 21, 2008 — Social networking and Internet commerce are compelling smartphone users to spend an average of four hours and thirty-eight minutes per month browsing the mobile Web in the United States and two and a half hours per month in Britain, reports M:Metrics, the mobile media authority. En savoir plus