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Blog juin. 11, 2008 | Share

comScore Rings Up Mobile

Hi, I'm Will Hodgman one of the founders, along with Seamus McAteer, of M:Metrics. Now that M:Metrics is a part of comScore, I have to say that I feel like I have come home, again. In 1999, my first company – Ad Relevance - was bought by MMX. Now, nine years later, comScore, which bought MMX in 2002, buys M:Metrics. En savoir plus

Communiqués de presse mai. 21, 2008 | Share

Americans Spend More Than 4.5 Hours Per Month Browsing on Smartphones, Nearly Double the Rate of the British

SEATTLE, Wash May 21, 2008 — Social networking and Internet commerce are compelling smartphone users to spend an average of four hours and thirty-eight minutes per month browsing the mobile Web in the United States and two and a half hours per month in Britain, reports M:Metrics, the mobile media authority. En savoir plus

Communiqués de presse mars. 31, 2008 | Share

comScore Wireless Report Finds Price Is an Increasingly Important Factor for Consumers Selecting a Cellular Phone Carrier

RESTON, VA, March 31, 2008– comScore, Inc. (NASDAQ: SCOR) today released the results of a study evaluating the behaviors and attitudes of wireless phone subscribers. The findings, published in the March 2008 comScore Wireless Report, are based on a survey of more than 2,000 U.S. wireless cell phone users, providing comprehensive insights into consumer... En savoir plus

Communiqués de presse mars. 31, 2008 | Share

M:Metrics and Mediamark Research & Intelligence Partner to Offer Consumption Metrics Across Mobile And Offline Media

LAS VEGAS — March 31, 2008 — M:Metrics, the mobile media authority, and Mediamark Research & Intelligence (MRI) today announced that the two research firms will partner to deliver the first product to combine offline and mobile media audience metrics in the U.S., allowing agencies and mobile operators to better integrate mobile into cross-media... En savoir plus

Communiqués de presse mars. 18, 2008 | Share

M:Metrics: iPhone Hype Holds Up

SEATTLE and LONDON — March 18, 2008 — Six months after the iPhone’s U.S. launch, has the device changed the mobile landscape? According to M:Metrics, the mobile media authority, the answer is yes. Today, the measurement firm reports that the iPhone is already the most popular device for accessing news and information on the mobile Web, with 85... En savoir plus

Communiqués de presse mars. 7, 2008 | Share

Happy Anniversary, M:Metrics!

SEATTLE, Wash March 7, 2008 — Today, M:Metrics celebrates the third anniversary of its launch and inaugural Benchmark Report. The measurement firm reports explosive growth over the past three years, in clients, services, geographies, technologies and methodologies. En savoir plus

Communiqués de presse mars. 6, 2008 | Share

M:Metrics Launches First Mobile Advertising Tracking Services in The UK

SEATTLE, Wash March 6, 2008 — M: Metrics, the mobile media authority, today unveiled M:Ad, its competitive tracking service for mobile advertising, in the United Kingdom, revealing the first definitive metrics for measuring mobile advertising inventory. The measurement firm reports that online retail companies such as Electronic Arts, Glu and Ebay... En savoir plus

Communiqués de presse mars. 4, 2008 | Share

Number of U.S. Computers Accessing the Internet Via Mobile Broadband Soars 154 Percent in 2007

RESTON, VA, March 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released the results of a study of U.S. Internet usage via mobile broadband. The study examined the usage and characteristics of mobile broadband users through data collected from computers where Internet access via mobile broadband Internet service providers (ISPs) occurred. Mobile... En savoir plus

Communiqués de presse fév. 19, 2008 | Share

M:Metrics Reports Mixed Fortunes For Mobile Games Industry

SEATTLE, Wash February 19, 2008 — While more people are playing mobile games than ever before, the percentage of people downloading a new game did not increase over the past year in the United States and Western Europe, reports M:Metrics, the mobile media authority. En savoir plus

Communiqués de presse fév. 11, 2008 | Share

Mobile Media Users are More Responsive to Advertising and Provide Opportunities For Building Unique Coverage

LONDON February 11, 2008 — BMRB and M:Metrics debuted data from TGI M:Metrics, which incorporates BMRB’s TGI data with M:Metrics’ mobile audience metrics and allows examination of behaviours of consumers across mobile, online and offline media. En savoir plus