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Communiqués de presse fév. 7, 2006 | Share

Super Bowl Ad Campaigns Spike Web Traffic

RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated watching... En savoir plus

Communiqués de presse fév. 2, 2006 | Share

Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl

RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans’ attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the advertisements... En savoir plus

Communiqués de presse sept. 17, 2004 | Share

Oprah Giveaway Drives Massive Traffic Increase at Oprah and Pontiac Sites, According to comScore Networks

RESTON, Va., Sept. 17, 2004 – comScore Networks today released a late-breaking analysis of Web visitation related to Oprah’s heavily publicized giveaway of 276 Pontiac G6 automobiles to audience members on September 13. comScore data revealed that following broad media coverage of the event, well over 600,000 Americans visited Oprah.com on Tuesday,... En savoir plus

Communiqués de presse fév. 5, 2004 | Share

Super Bowl Advertisements and Publicity Stunts Score Online

Reston, Va., Feb. 5, 2004 – comScore Networks, the leader in the use of the Internet to measure and understand consumer behavior, today released an analysis of Internet visitation and preferences related to Super Bowl XXXVIII. The analysis tracked game day Web visitation driven by the Super Bowl and related publicity stunts, such as the now famous... En savoir plus