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Mobile États-Unis
Blog mars. 28, 2014 | Share

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

comScore in Journal of Advertising Research on Topic of Social Media Effectiveness Measurement

The Journal of Advertising Research recently published its March 2014 issue, which featured a new article co-authored by comScore chairman emeritus Gian Fulgoni and me, entitled “Digital Game Changers: How Social Media Will Help Usher in the Era of Mobile and Multi-Platform Effectiveness Measurement.” En savoir plus

Data Gem mars. 25, 2014 | Share

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

66 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared... En savoir plus

Blog mars. 18, 2014 | Share

The Duplication Complex: Failing to Acknowledge the Importance of ‘Mobile-Only’ Audiences

The Duplication Complex Failing to Acknowledge the Importance of Mobile Only Audiences

The advertising industry has come a long way in a short period of time when it comes to mobile and display advertising. With the rapid rise of mobile, agencies and advertisers have had to rapidly change their approach to reach consumers who now spend more than half their digital media time on smartphones and tablets. En savoir plus

Blog mars. 17, 2014 | Share

Social Media Monetization in a Mobile First World

As much as Silicon Valley’s ethos is the constant pursuit of creating value, eventually the byproduct of this process (and the stakeholders involved) will also require the creation of revenue. In the past year, we have seen these dynamics play out in the Social Networking sector across a variety of companies at different stages of growth, maturity,... En savoir plus

Communiqués de presse mars. 7, 2014 | Share

comScore Reports January 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google... En savoir plus

Communiqués de presse fév. 20, 2014 | Share

comScore Wins IBM 2014 Beacon Award for Big Data and Analytics: Analytics Innovation

comScore, Inc. (NASDAQ: SCOR) today announced that the company was named winner of the 2014 IBM Beacon Award for ‘Big Data and Analytics: Analytics Innovation’ at the IBM PartnerWorld Leadership Conference in Las Vegas for the joint partner solution combining comScore’s enterprise analytics platform, Subscriber Analytix with IBM’s data network,... En savoir plus

Vidéo fév. 13, 2014 | Share

Serge Matta talks to BeetTV about the partnership between comScore and Google

Serge Matta, President of comScore, gives an overview of the comScore/Google partnership and its implications for the digital industry. View

Présentation fév. 13, 2014 | Share

Digital Analytics Association LA Symposium: Marketing to the Multi-Platform Majority

digital analytics marketing to multi-platform majority

You know that your customers are multi-platform, but can your measurement keep up? In this presentation given at the Digital Analytics Association (DAA) LA Symposium, comScore Digital Analytix® vice president Jodi McDermott examines how emerging multi-platform consumer dynamics can create opportunities for businesses. En savoir plus

Communiqués de presse fév. 10, 2014 | Share

comScore and Google Partner to Offer Actionable Audience Metric for Brands

comScore and Google are partnering to offer a real-time audience metric designed to help brand marketers easily measure campaigns across screens. En savoir plus

Blog fév. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... En savoir plus