Insights


Rechercher

Demographics États-Unis
Data Gem août. 24, 2011 | Share

Top 10 YouTube Partners by Videos per Female Viewer

Videos per Female Viewer Youtube Partner Channels

comScore Video Metrix recently announced the availability of YouTube Partner Reporting, providing a never-before-seen look at viewership across hundreds of YouTube partners and their channels. This enhancement will undoubtedly have advertisers and agencies asking important questions like: Which YouTube Partners are driving the most video viewership,... En savoir plus

Data Gem août. 12, 2011 | Share

Technology Sites Have Highest Reach Amongst 55+ Year Olds in Europe

Reach Technology Sites Dempgraphics

Technology sites reached over 77 percent of the total European internet audience in June 2011. A demographic analysis of the category showed that the highest reach appeared amongst the 55+ year olds, with over 80 percent of the age group visiting a technology site. Males aged 55+ skewed the highest amongst all age/gender groups with 83.8 percent reach,... En savoir plus

Data Gem juil. 28, 2011 | Share

Males More Likely to Visit Personals Sites in the U.S.

In June 2011, more than 24.4 million online users in the U.S. visited a site in the Personals category. A deeper look at these visitors revealed that males account for a much larger share of visitors to the category than females. Males made up 56.4% of all visitors to the Personals category, while females accounted for just 43.6%. Across all age groups,... En savoir plus

Data Gem juin. 20, 2011 | Share

US Smartphone Owners by Age

US Smartphone Owners by Age

In April, nearly half (48.7%) of smartphone owners in the U.S. were between the ages of 25 and 44, with those in the 25-34 year old demographic making up the largest segment of the smartphone population representing 27.2% of owners. While younger users between the ages of 13 and 24 represented nearly one fourth of all smartphone owners (23.8%). En savoir plus

Data Gem avr. 15, 2011 | Share

YoY Change in HH Income Demographic to Online Trading Sites in U.S.

HH Income Demographic to Online Trading Sites in U.S.

As the stock market has gradually recovered over the past year, a shift has occurred in the HH Income demographic accessing Online Trading sites. In March 2011, persons with HH Incomes of +100K represented 36 percent of unique visitors to Online Trading sites, up 5.3 percentage points versus year ago. En savoir plus

Data Gem jan. 20, 2011 | Share

Average Hours spent on Social Networking Sites per Visitor across Europe

Average Hours spent on Social Networking Sites per Visitor across Europe

Spanish Internet users between the age of 15-24 spent most time on Social Networking sites with an average of 11 hours in December 2010, followed by 15-24 year olds from the UK and Italy. 35-54 year old Internet users in the UK spent on average more time on Social Networking sites than their 25-34 year old counterparts. En savoir plus

Data Gem nov. 18, 2010 | Share

Political News Site Visitors by U.S. Region

Political News Site Visitors by U.S. Region

In the month before midterm elections, the U.S. Mountain region (AZ, CO, ID, MT, NV, NM, UT, WY), South Atlantic region (DE, DC, FL, GA, MD, NC, SC, VA, WV) and New England region (CT, ME, MA, NH, RI, VT) made up a larger percentage of unique visitors to political news sites than their overall composition of U.S. unique visitors. En savoir plus

Data Gem nov. 1, 2010 | Share

Age Demographic Breakdown of U.S. Mobile Subscribers vs. Smartphone Subscribers

Age Demographic Breakdown of U.S. Mobile Subscribers vs. Smartphone Subscribers

U.S. Smartphone subscribers skew towards persons ages 25 - 44, while the mobile audience overall remains comparatively flat across age groups. En savoir plus

Data Gem oct. 27, 2010 | Share

Age Demographics of U.S. Webmail Visitors

Age Demographics of U.S. Webmail Visitors

U.S. webmail visitors show different skews by age, with Gmail skewing the youngest (25-34) and AOL Email skewing the oldest (65+). Webmail usage overall has been softening with the emergence of alternative communication channels, such as texting and social media. En savoir plus

Blog oct. 1, 2010 | Share

comScore Unearths Gems from the Data Mine for You!

At comScore, we are constantly mining our vast mountain of data and surfacing interesting new findings that we don’t always get the opportunity to share publicly. So today we are introducing a new website, the comScore Data Mine. This site is our way of bringing more insights to you by regularly publishing new “data gems,” which are colorful,... En savoir plus