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Blog juil. 25, 2013 | Share

Get Mobile - Now!

Smartphone & tablet usage time with digital content has doubled in three years.

Mobile devices are having a large impact on how consumers research and purchase online travel services. These changes, which are profound and taking place at a rapid pace, present both challenges and opportunities for those in the hospitality sector. In this blog post, comScore co-founder and chairman Gian Fulgoni explores mobile media usage, content... En savoir plus

Vidéo juil. 24, 2013 | Share

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Gian Fulgoni on Kelloggs Digital ROI Boost.

comScore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials, in an interview with Ashley J. Swartz, CEO and Founder of Furious Minds, at the Beet.TV Programmatic Video Advertising... Afficher

Data Gem juin. 27, 2013 | Share

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

To better reflect the changing state of digital media consumption today, comScore MMX™ Multi-Platform provides unduplicated audience measurement across various media platforms, including PC browsing, PC video streams and on-network mobile browsing usage in the UK. En savoir plus

Présentation juin. 20, 2013 | Share

MMX® Multi-Platform: The Next Generation of Digital Audience Measurement

MMX Multi-Platform

This presentation explores comScore MMX® Multi-Platform and how this tool can help marketers, publishers and agencies to align their media planning efforts to account for today's multi-platform users. En savoir plus

Présentation juin. 13, 2013 | Share

comScore Power Half-Hour: Multi-Platform Measurement in a Brave New Digital World

Digital Analytix Multi-Platform

This webinar explores the industry trends and challenges of a multiplatform world and how comScore Digital Analytix® Multi-Platform can empower businesses to gain a deeper understanding of their own customers’ behavior across platforms. En savoir plus

Présentation juin. 6, 2013 | Share

IRCE State of Online Retail Presentation

Half of digital time on retail properties is happening on smartphones and tablets

Thanks to the explosion of tablets and smartphones, e-Commerce is making big strides in 2013. In this IRCE presentation, comScore chairman & co-founder Gian Fulgoni shows the growth of multi-platform e-Commerce and the new expectations that connected consumers have for retailers. En savoir plus

Communiqués de presse juin. 3, 2013 | Share

comScore Announces Launch of Digital Analytix® Multi-Platform to Deliver Unified View of Customers’ Behavior Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the launch of Digital Analytix® Multi-Platform, the next generation of digital business analytics. Building on comScore Digital Analytix - a proven technology used by leading corporations to better understand their digital customers’ behavior — this new offering applies comScore’s multi-platform... En savoir plus

Présentation mai. 14, 2013 | Share

State of the U.S. Online Retail Economy Q1 2013

State of the U.S. Online Retail Economy

In this presentation, comScore Chairman & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman present key retail trends in the first quarter of 2013. En savoir plus

Présentation avr. 30, 2013 | Share

Brave New Digital World: From Content to Commerce

Smartphones and tablets now drive 1 in 3 minutes spent online.

As the average consumer’s screen time expands, so do the opportunities and challenges for marketers. comScore executive chairman and co-founder Gian Fulgoni presented core principles needed by all to embrace "Brave New Digital World: From Content to Commerce" at the 2013 Festival of Media. En savoir plus

Blog avr. 29, 2013 | Share

UbiquiTV: Video Fragmentation is the New Reality

Digital video consumption reaches new heights.

Big brand marketing was so much easier when individual TV shows could consistently deliver scale, but the ability to achieve the same target reach and frequency objectives today tends to require advertising on more and more TV shows. That’s where digital video comes in. It helps build reach beyond what TV can cost-effectively achieve alone among prized... En savoir plus