Présentations et des livres blancs

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Présentation nov. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. En savoir plus

Présentation nov. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q3 2014

State of the U.S. Online Retail Economy in Q3 2014

Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. En savoir plus

Présentation nov. 19, 2014 | Share

comScore and Warc Webinar: Lessons Learned in Digital Advertising

comScore and Warc Webinar Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty En savoir plus

Présentation nov. 18, 2014 | Share

Marketing to the ’90s Generation: Opportunities and Challenges

Marketing to the ’90s Generation: Opportunities and Challenges

The ’90s generation in China grew up with the development of the Internet industry and the Internet is now a significant part of their lives. As this group makes the transition from school to work and become more individualistic in their decision-making, they are increasingly being identified as an important target audience in marketing. En savoir plus

Livre blanc nov. 13, 2014 | Share

2014 Online Auto Insurance Shopping Report

Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online. En savoir plus

Présentation nov. 11, 2014 | Share

comScore & Improve Digital Breakfast – Lessons Learned in Digital Advertising

comScore & Improve Digital Breakfast – Lessons Learned in Digital Advertising

During this event, key industry leaders had panel discussion to address today's digital evolving market and help you navigate the change. En savoir plus

Présentation nov. 7, 2014 | Share

What is Big Data and why is it important?

What is Big Data and why is it important?

In the webinar “What is Big Data and shy is it important?”, Fernando Gonzalez, SVP of Enterprise Analytics shows us through real examples: what is the actual problematic that face the companies right now?, how Big Data helps to solve it?, how to integrate data from different sources? and how to attain a multi-platform measurement. En savoir plus

Présentation nov. 6, 2014 | Share

Integrating Social Media to Research Process

Integrating Social Media to Research Process

As part of the AMAI Congress 2014 in Mexico, there was a workshop about Social Media Research: Listening and Analyzing Engagement in Social Media where it was presented the landscape of social media and specific cases on how to leverage social media. En savoir plus

Présentation nov. 4, 2014 | Share

Understanding the Mobile Consumer: Insights into Ireland’s Mobile Media Usage

Insights into Ireland’s Mobile Media Usage

In order to fully leverage the explosive growth in the mobile arena, publishers, brands and their agencies need to understand how these small devices are having a major impact on consumers' digital consumption. En savoir plus

Livre blanc nov. 4, 2014 | Share

UK Digital Market Overview September 2014

UK Digital Market Overview September 2014

Your monthly snapshot of digital audience trends. The Total Digital Population stands at 47.3m Unique Visitors in September, marginally down (-1.5%) on the previous month. The audience accessing exclusively from Mobile or Tablet devices was 2.3m, or just more than 5%. En savoir plus