Présentations et des livres blancs

Rechercher

États-Unis
Livre blanc mars. 24, 2015 | Share

Visa Checkout: The Right Choice for Online Retailers

Visa Checkout The Right Choice for Online Retailers

Visa Checkout worked with comScore to discover what consumers want when it comes to their online checkout experience. En savoir plus

Présentation mars. 19, 2015 | Share

A Digital Update, By the Numbers

A Digital Update By the Numbers

Download this presentation from our Co-Founder and Chairman Emeritus, Gian Fulgoni, that he presented at the Local Online Advertising Conference in March 2015. En savoir plus

Présentation fév. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Monetizing mobile apps

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. En savoir plus

Livre blanc mars. 18, 2015 | Share

La valeur d’une publicité digitale

The Value of a Digital Ad

Ce rapport offre le détail des enseignements issus du livre blanc complet comScore The Value of a Digital Ad, et souligne les points clés nécessaires pour déterminer la vraie valeur d’une publicité digitale pour les annonceurs et agences internationaux. En savoir plus

Présentation jan. 21, 2015 | Share

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... En savoir plus

Présentation jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... En savoir plus

Présentation nov. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. En savoir plus

Présentation nov. 20, 2014 | Share

State of the U.S. Online Retail Economy in Q3 2014

State of the U.S. Online Retail Economy in Q3 2014

Desktop e-commerce, up 13% year-over-year in Q3, continues to grow at a faster rate than the overall retail sector, while mobile commerce is providing an increasingly meaningful contribution to total digital commerce. En savoir plus

Livre blanc nov. 13, 2014 | Share

2014 Online Auto Insurance Shopping Report

Auto Insurance Shopping Report

The 2014 Online Auto Insurance Shopping Report provides a detailed analysis of overall industry trends in 2013 and the attitudes and intentions of consumers shopping for auto insurance online. En savoir plus

Présentation oct. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. En savoir plus