Présentations et des livres blancs

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Présentation avr. 23, 2015 | Share

The Rise of Social Video - Shareablee Webinar

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms. En savoir plus

Livre blanc avr. 14, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... En savoir plus

Livre blanc mars. 26, 2015 | Share

2015 U.S. Digital Future in Focus

2015 US Digital Future in Focus

The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors.... En savoir plus

Livre blanc mars. 24, 2015 | Share

Visa Checkout: The Right Choice for Online Retailers

Visa Checkout The Right Choice for Online Retailers

Visa Checkout worked with comScore to discover what consumers want when it comes to their online checkout experience. En savoir plus

Présentation mars. 19, 2015 | Share

A Digital Update, By the Numbers

A Digital Update By the Numbers

Download this presentation from our Co-Founder and Chairman Emeritus, Gian Fulgoni, that he presented at the Local Online Advertising Conference in March 2015. En savoir plus

Présentation fév. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Monetizing mobile apps

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. En savoir plus

Livre blanc mars. 18, 2015 | Share

La valeur d’une publicité digitale

The Value of a Digital Ad

Ce rapport offre le détail des enseignements issus du livre blanc complet comScore The Value of a Digital Ad, et souligne les points clés nécessaires pour déterminer la vraie valeur d’une publicité digitale pour les annonceurs et agences internationaux. En savoir plus

Présentation jan. 21, 2015 | Share

Unlocking Programmatic’s Potential: Introducing comScore Industry Trust

The growth of programmatic has been explosive over the past several years. Buyers, sellers and platforms alike are singing the praises of its ability to drive automation, efficiency, and ROI. This presentation addresses the key issues surrounding programmatic and reveals what it will take to instill trust back into the ecosystem and help programmatic... En savoir plus

Présentation jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... En savoir plus

Présentation nov. 25, 2014 | Share

Consumer Purchase Patterns in Online Travel: Decisions In A Multi-Platform World

LAC Travel Payments Day

Travel is experiencing the shift towards mobile in the United States. This presentation looks at how smartphones and tablets impact travel from servicing to purchasing, and what that may hold for Latin America in the future. En savoir plus