Présentations et des livres blancs

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Présentation mai. 27, 2015 | Share

State of the U.S. Online Retail Economy in Q1 2015

State of the U.S. Online Retail Economy in Q1 2015

In this presentation, comScore Chairman Emeritus & Co-Founder Gian Fulgoni and comScore VP of Marketing & Insights Andrew Lipsman take an in-depth look at the year’s online retail trends and what they mean for retailers going forward. En savoir plus

Présentation mai. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. En savoir plus

Présentation mai. 6, 2015 | Share

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Learn how you can partner with comScore to join a group of leading mobile publishers and networks as a comScore Mobile Authorized Tagging Partner. Our partners include companies like Drawbridge, Tremor Video, Kiip, IgnitionOne, Rhythm, AddictiveMobility, AdColony and many more. En savoir plus

Présentation avr. 23, 2015 | Share

The Rise of Social Video - Shareablee Webinar

The Rise of Social Video

This presentation, featuring insights from Shareablee, dives into how brands are using social video to transform social communications, key trends that are driving success, and best practices for crafting, positioning and distributing video across social platforms. En savoir plus

Livre blanc avr. 14, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... En savoir plus

Livre blanc mars. 26, 2015 | Share

2015 U.S. Digital Future in Focus

2015 US Digital Future in Focus

The digital world achieved enormous progress in 2014 as several transformative changes shaped how Americans interacted with technology and consumed media. Perhaps more so than at any other time in recent memory, changes were not merely incremental but rather seemed to represent key inflection points in the evolution of various markets and behaviors.... En savoir plus

Livre blanc mars. 24, 2015 | Share

Visa Checkout: The Right Choice for Online Retailers

Visa Checkout The Right Choice for Online Retailers

Visa Checkout worked with comScore to discover what consumers want when it comes to their online checkout experience. En savoir plus

Présentation mars. 19, 2015 | Share

A Digital Update, By the Numbers

A Digital Update By the Numbers

Download this presentation from our Co-Founder and Chairman Emeritus, Gian Fulgoni, that he presented at the Local Online Advertising Conference in March 2015. En savoir plus

Présentation fév. 20, 2015 | Share

Show Me the Measurement: Monetizing Mobile Apps in Today’s Competitive Ad Ecosystem

Monetizing mobile apps

comScore CEO Serge Matta delivered a keynote address at Yahoo's 2015 Mobile Developer Conference, February 19th in San Francisco. In this presentation, see how mobile applications are the driving force behind migrating ad revenue to mobile, and what mobile app developers need to know in order to succeed in today's demanding digital ecosystem. En savoir plus

Livre blanc mars. 18, 2015 | Share

La valeur d’une publicité digitale

The Value of a Digital Ad

Ce rapport offre le détail des enseignements issus du livre blanc complet comScore The Value of a Digital Ad, et souligne les points clés nécessaires pour déterminer la vraie valeur d’une publicité digitale pour les annonceurs et agences internationaux. En savoir plus