Communiqués de presse

mai 11, 2007

comScore MMX Releases April Top 50 Web Rankings and Analysis

Sports Fever and Pet Food Recall Spur Traffic Increases in April

RESTON, VA, May 11, 2007 – comScore MMX today released its monthly analysis of U.S. consumer activity at top online properties and categories for April 2007. The month saw Internet users researching information about the pet food recall on the FDA and other related web sites, as well as heightened interest in Major League Baseball, the NFL and the NBA. Traffic to gay/lesbian and women’s community sites also saw significant increases in April, as did online personals. In addition, traffic to flowers, gifts & greetings sites jumped as consumers prepared for Mother’s Day and graduation.

“Events like the pet food recall, which affected millions across the nation, demonstrate how powerful a medium the Web has become for disseminating important information,” said Jack Flanagan, executive vice president of comScore MMX. “Ten years ago, an event such as this could have been even more problematic if the millions of potentially affected consumers were not able to quickly and easily access information vital to their pets’ safety and well-being.”

Pet Food Recall Causes a Stir Online

As the top-gaining property in April, FDA.gov saw traffic surge 72 percent to 4.6 million visitors as numerous consumers sought information on the pet food recall. The Nestlé property also experienced significant gains in April, up 34 percent to 4.7 million visitors, driven largely by traffic to the Purina Web site.

Sports Fans Flock to Web in April

Several major events in the sports world caused traffic to spike at the major U.S. sports leagues’ official sites. The beginning of baseball season caused traffic to MLB.com to increase 57 percent to 12.8 million visitors in April, just one month after the beginning of spring training saw visitation rise 47 percent. Meanwhile, rabid football fans swarmed to NFL Internet Group sites for coverage of the 2007 NFL Draft, sending traffic up 38 percent to 8.8 million visitors. Finally, the NBA Internet Network experienced a 22-percent gain to 5.3 million visitors as the NBA playoffs kicked off in April.

Community Sites and Online Personals Gain Ground in April

With a 24-percent increase versus March, the gay/lesbian community sites ranked as the top-gaining category overall for the month, led by Planetout.com with 767,000 visitors (up 17 percent), Adam4Adam.com with 348,000 visitors, and BigMuscle.com with 238,000 visitors (up 92 percent). Women’s sites enjoyed a 7-percent increase in April, led by iVillage.com: The Women’s Network with 17 million visitors (up 9 percent), Glam Media with 12.2 million visitors (up 22 percent), and Everyday Health with 7.7 million visitors (up 3 percent).

Personals sites also gained in April (up 5 percent versus March), led by True.com with 4.9 million visitors (up 10 percent), Yahoo! Personals with 4.8 million visitors (up 14 percent), and Singlesnet.com with 3.9 million visitors (up 23 percent).

Americans Get a Jump Start in Remembering Mom and Grads in April

E-cards and flowers, gifts & greetings sites also saw significant increases in April, as Americans prepared for Mother’s Day and graduation. Leading the way in both categories were AmericanGreetings Property with 9.4 million visitors (up 24 percent) and Hallmark—the fifth biggest gainer overall—with 7.8 million visitors (up 40 percent). Invitation site Evite.com was a top e-card site with 6 million visitors (up 3 percent), while 1-800 Flowers.com represented the top retail flower site with 1.9 million visitors (up 49 percent).

Top 50 Properties

April’s Top 50 Properties saw Yahoo! Sites and Time Warner Network claim the top two positions once again. Google Sites, Fox Interactive Media, and Wikipedia Sites all gained one spot within the top ten to positions three, five, and seven, respectively. ARTISTdirect Network moved up nine positions to number 41, attracting 15 percent more unique visitors than last month. Shopzilla Sites gained eight spots to grab the number 32 position in April, while Facebook enjoyed a 10-percent increase to claim the 22nd spot in the rankings.

Top 50 Ad Focus

In April, Advertising.com extended its reach to 88 percent of Americans online to claim the number one position for the 36th consecutive month. ValueClick, Tribal Fusion, and Blue Lithium each gained one position within the top ten as well. Real Cities Network entered the ranking at number 36, reaching 16 percent of the U.S. online population, while PrecisionClick and Interclick both enjoyed four-spot increases to positions 17 and 30, respectively

TABLE 1

Top 10 Gaining Properties by Percentage Change in Unique Visitors*
April 2007 vs. March 2007
Total U.S. Home, Work and University Internet Users
Source: comScore MMX
Property
Mar-07 (000) Apr-07 (000) Percentage Change Rank by Unique Visitors
Total Internet Population 175,653 178,079 0% N/A
FDA.GOV 2,707 4,644 72 203
MLB.COM 8,203 12,843 57 61
Apple Inc. 27,317 38,789 42 13
Unister GmbH 3,918 5,483 40 171
Hallmark 5,575 7,778 40 118
NFL Internet Group 6,343 8,764 38 100
Lee Enterprises, Incorporated 4,162 5,743 38 165
Nestle 3,524 4,736 34 193
PIMP-MY-PROFILE.COM 3,262 4,369 34 213
Experian Interactive 10,858 13,960 29 54

*Ranking based on the top 250 properties in April 2007.

 

TABLE 2

Top 10 Gaining Categories by Unique Visitors
April 2007 vs. March 2007
Total U.S. Home, Work and University Internet Users
Source: comScore MMX
  Mar-07 000) Apr-07 (000) Percentage Change
Total Internet : Total Audience 175,653 178,079 0%
Community - Gay/Lesbian 2,032 2,517 24
e-cards 29,656 34,268 16
Retail - Computer Hardware 53,799 61,497 14
Retail - Flowers/Gifts/Greetings 28,853 32,025 11
Downloads 90,211 97,919 9
Community - Women 54,169 58,155 7
Entertainment - News 36,280 38,909 7
Retail - Food 12,528 13,319 6
Job Search 15,097 15,925 5
Personals 22,378 23,555 5

TABLE 3

Top 50 Properties
April 2007
Total U.S. – Home, Work and University Locations
Unique Visitors (000)
Source: comScore MMX
Rank Property Unique Visitors (000)   Rank Property Unique Visitors (000)
  Total Internet Users 178,079        
1 Yahoo! Sites 131,392   26 Verizon Communications Corporation 21,903
2 Time Warner Network 124,443   27 Bank of America 21,843
3 Google Sites 119,640   28 CareerBuilder LLC 20,750
4 Microsoft Sites 115,605   29 Gannett Sites 20,630
5 Fox Interactive Media 80,789   30 Idearc Media 19,970
6 eBay 79,167   31 Disney Online 19,626
7 Wikipedia Sites 49,632   32 Shopzilla.com Sites 19,040
8 Amazon Sites 48,914   33 Photobucket.com LLC 19,020
9 Ask Network 47,926   34 CRAIGSLIST.ORG 18,934
10 New York Times Digital 43,127   35 Real.com Network 18,795
11 Weather Channel, The 39,555   36 Travelport 18,507
12 Viacom Digital 39,514   37 Comcast Corporation 18,302
13 Apple Inc. 38,789   38 Yellowpages.com Network 17,750
14 CNET Networks 30,789   39 ESPN 17,689
15 Adobe Sites 29,477   40 iVillage.com: The Womens Network 16,979
16 Gorilla Nation 28,573   41 ARTISTdirect Network 16,910
17 Wal-Mart 28,362   42 WebMD Health 16,883
18 AT&T, Inc. 26,608   43 WhitePages 16,788
19 Target Corporation 25,064   44 Cox Enterprises Inc. 16,433
20 Expedia Inc 24,435   45 Weatherbug Property 16,394
21 United Online, Inc 23,548   46 Citysearch 15,934
22 FACEBOOK.COM 23,042   47 NBC Universal 15,277
23 Lycos Sites 22,584   48 USPS.COM 14,907
24 Monster Worldwide 22,062   49 JPMorgan Chase Property 14,848
25 CBS Corporation 21,952   50 Ticketmaster 14,768

 

TABLE 4

Ad Focus Ranking
April 2007
Total U.S. - Home, Work and University Locations
Unique Visitors (000)
Source: comScore MMX
Rank Property Unique Visitors (000) Reach %   Rank Property Unique Visitors (000) Reach %
  Total Internet Users 178,079 100%          
1 Advertising.com** 156,037 88%   26 MSN.COM Home Page 50,559 28%
2 ValueClick** 132,000 74%   27 Vibrant Media** 50,410 28%
3 Yahoo! 129,617 73%   28 ContextWeb** 48,656 27%
4 Tribal Fusion** 116,051 65%   29 Ask Network 47,926 27%
5 Casale Media Network** 115,617 65%   30 Interclick** 46,678 26%
6 AOL Media Network 114,948 65%   31 EBAY.COM Home Page 46,078 26%
7 Google 113,555 64%   32 Business.com Network 38,992 22%
8 Blue Lithium** 111,195 62%   33 ABOUT.COM 37,621 21%
9 Vendare NetBlue - TrafficMarketplace** 107,788 61%   34 YOUTUBE.COM 37,511 21%
10 Specific Media** 104,148 58%   35 WEATHER.COM 29,472 17%
11 MSN-Windows Live 99,649 56%   36 Real Cities Network 28,043 16%
12 AOL 93,178 52%   37 CNN 26,018 15%
13 YAHOO.COM Home Page 88,447 50%   38 Undertone Networks** 24,974 14%
14 DRIVEpm** 87,815 49%   39 FACEBOOK.COM 23,042 13%
15 24/7 Real Media** 86,785 49%   40 Nickelodeon Kids & Family 22,321 13%
16 adconion media group** 84,612 48%   41 Lycos Network 22,100 12%
17 PrecisionClick** 76,509 43%   42 CareerBuilder Network 21,544 12%
18 Tremor Media 76,440 43%   43 IMDB.COM 20,796 12%
19 CPX Interactive** 73,459 41%   44 SuperPages.com Network 19,943 11%
20 Burst Media** 73,376 41%   45 Disney Online 19,626 11%
21 EBAY.COM 71,119 40%   46 The WebMD Health Network 19,160 11%
22 AdDynamix.com** 69,106 39%   47 PHOTOBUCKET.COM 18,199 10%
23 AdBrite** 67,284 38%   48 Yellowpages.com Network 17,750 10%
24 MYSPACE.COM 66,778 37%   49 ESPN 17,689 10%
25 Gorilla Nation Media 60,103 34%   50 iVillage.com: The Womens Network 16,979 10%

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in April. For instance, Yahoo! was seen by 73 percent of the more than 178 million Internet users in April.
* Entity has assigned some portion of traffic to other syndicated entities.
** Denotes an advertising network.

 

About comScore MMX

comScore MMX, a division of comScore Networks, provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. comScore MMX continues the tradition of quality and innovation established by its MMX syndicated Internet ratings – long used by financial analysts, advertising agencies, publishers and marketers – while drawing upon comScore's advanced technologies to address important new industry requirements. comScore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

 

About comScore

comScore, Inc. is a global leader in measuring the digital world. This capability is based on a massive, global cross-section of more than 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behavior, including online and offline purchasing. comScore panelists also participate in survey research that captures and integrates their attitudes and intentions. Through its proprietary technology, comScore measures what matters across a broad spectrum of behavior and attitudes. comScore consultants apply this deep knowledge of customers and competitors to help clients design powerful marketing strategies and tactics that deliver superior ROI. comScore services are used by more than 700 clients, including global leaders such as AOL, Microsoft, Yahoo!, Verizon, Best Buy, The Newspaper Association of America, Tribune Interactive, ESPN, Fox Sports, Nestlé, MBNA, Starcom USA, Universal McCann, the United States Postal Service, Merck and Expedia. For more information, please visit www.comscore.com.

Contact:
Andrew Lipsman
comScore, Inc.
+1 312 775 6510
press@comscore.com



 

Tags: Rankings, Sports