comScore Receives ABC Certification for Content Verification
Recognised for Continued Commitment to Quality and Transparent Measurement Solutions in the UK Digital Advertising Market
London, UK, 6 May, 2014 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today received certification from the ABC (Audit Bureau of Circulations) for its Content Verification (CV) solution, continuing its status as a certified solution for the digital ad market. The certificate provides transparency on the capability of comScore’s CV product giving advertisers and agencies greater confidence in brand safety online and facilitates the trading process. comScore was one of the first companies to receive CV certification in 2012.
CV is part of comScore’s validated Campaign Essentials (vCE) solution to validate online campaign delivery across five key areas (viewability, audience, geography, brand safety, and fraudulent delivery). comScore vCE provides a holistic ad delivery validation solution with deep campaign insights, in-flight reporting and daily alerting for convenient and effective campaign management.
“As one of the first Content Verification solutions certified by ABC, we are pleased to be recognised once again for our continued commitment to deliver industry-leading, transparent measurement solutions to the market,” said Mike Read, SVP and Managing Director for comScore in the UK. “Advertisers are increasingly mindful of the context in which their ads are delivered online. The ability to deliver ads in accordance with brand standards helps advertisers feel confident in increasing their online expenditure, which in turn benefits all players across the digital ecosystem.”
Jerry Wright, ABC, Chief Executive comments:
“Congratulations to comScore for completing their Content Verification (CV) technology testing. Their ABC certificate clearly shows how their product performs against the industry-agreed JICWEBS principles for CV tools in the area of brand safety online. This will provide the transparency and reassurance advertisers need to invest further in online media.”
About comScore, Inc.
comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximise the value of their digital investments. Through its Audience Analytics, Advertising Analytics, and Digital Enterprise Analytics product suites, comScore provides its clients with a variety of on-demand software, real-time analytics and custom solutions to succeed in a multi-platform world. The proprietary comScore Census Network™ (CCN) leverages a world-class technology infrastructure to capture trillions of digital interactions a month and power big data analytics on a global scale for its more than 2,000 clients, which include leading companies such as AOL, Baidu, BBC, Best Buy, Carat, Deutsche Bank, ESPN, France Telecom, Financial Times, Fox, LinkedIn, Microsoft, MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon, ViaMichelin and Yahoo!. For more information, please visit: www.comscore.com
ABC inspires confidence in the market across the media world by delivering a valued ‘stamp of trust’.
ABC underpins the way billions of pounds worth of advertising budgets are traded across the converging media landscape in the UK and beyond. It has two roles:
- To bring the industry together to agree standards that define media measurement and determine best practice.
- To offer independent audit and compliance services, delivering certification which verifies that data and processes meet the industry-agreed Reporting Standards.
ABC is governed by the industry, for the industry. ABC’s board consists of advertisers, media agencies, media owners and trade bodies. They represent the differing interests of the media industry and meet regularly to agree new standards and make strategic decisions as to how ABC is run. With Board consensus, ABC has the ability to provide certification for any platform. As advertising platforms develop, ABC continually innovates and evolves to ensure its portfolio of products and services delivers to the media industry’s needs.
ABC UK was established in 1931 and is a founder member of the International Federation of ABC (IFABC), of which ABC UK CEO, Jerry Wright, is president. Richard Foan, Group Executive Director of Communication & Innovation, ABC UK, also chairs the IFABC Web Standards Group, which works to deliver global standards and establish digital good practice across the world.
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