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Ad Validation États-Unis
Présentation mai. 20, 2015 | Share

Non-Human Traffic: Why It Matters and Why You Should Care

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development, shared key learnings about NHT. En savoir plus

Blog mai. 20, 2015 | Share

Mobile Metrix Now Features Reporting of Mobile Ad Network Reach

This week comScore introduced mobile ad network reporting in Mobile Metrix, enabling mobile ad networks to demonstrate their audience reach across publisher sites and apps. This important new feature provides independent third-party measurement of audience reach that validates a core value proposition of mobile ad networks... En savoir plus

Blog mai. 13, 2015 | Share

The Vital Role Media Buyers Play in Fighting Ad Fraud

Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud. En savoir plus

Présentation mai. 6, 2015 | Share

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Mobile In-App Ad Tagging: Become a Mobile Authorized Tagging Partner for comScore vCE

Learn how you can partner with comScore to join a group of leading mobile publishers and networks as a comScore Mobile Authorized Tagging Partner. Our partners include companies like Drawbridge, Tremor Video, Kiip, IgnitionOne, Rhythm, AddictiveMobility, AdColony and many more. En savoir plus

Blog mai. 4, 2015 | Share

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

Top 5 Reasons Why Sellers Should Care about NHT and Online Ad Fraud

There is much yet to be exposed about ad fraud and each new technology that is uncovered is another potential threat to your brand as a media seller and puts your ad revenue at risk. In fact, it is in the interest of media sellers – publishers, supply side platforms and ad networks alike – to get ahead of the fight against fraudsters to protect... En savoir plus

Blog avr. 15, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Chances are you already know that ad fraud and non-human traffic (NHT) are big issues. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including viewability and in-target numbers – your KPIs are infected and your results... En savoir plus

Livre blanc avr. 14, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... En savoir plus

Blog avr. 13, 2015 | Share

The Effect of Non-Human Traffic on Your Ad Campaign’s ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these issues so that media buyers and sellers can stay ahead of the fraudsters. En savoir plus

Vidéo avr. 4, 2015 | Share

Measurement of Fraudulent Traffic Must be Stricter

Measurement of Fraudulent Traffic Must be Stricter

As much as 40% of digital video campaigns can be originating from non-human or fake traffic, says Anne Hunter in an interview with Beet.TV. Afficher

Data Gem mars. 27, 2015 | Share

U.S. Display Ad Viewability Rates Won’t Budge, Still at 46% in 2014

Percentage of Viewable Ad Impressions US

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their ads are likely to be in-view. Despite their best efforts, display ad viewability rates did not budge... En savoir plus