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Big Data États-Unis
Blog juin. 18, 2014 | Share

Telecoms.com Interview with Brian Jurutka

Telecoms.com Interview with Brian Jurutka

Brian Jurutka, Senior Vice President, Telecoms at comScore, talks to Telecoms.com at TM World Forum 2014 about comScore’s role in helping companies understand and monetize digital consumer relationships. Specific to mobile operators, he believes one of their biggest challenges lies in competing with OTT players in an environment where operator’s... En savoir plus

Communiqués de presse juin. 4, 2014 | Share

comScore Subscriber Analytix™ Awarded the Pipeline’s 2014 COMET Innovation Award for Big Data & Analytics

comScore, Inc. (NASDAQ: SCOR) announced that its comScore Subscriber Analytix™ product was awarded the 2014 Pipeline COMET Innovation Award for Big Data & Analytics. En savoir plus

Blog mai. 7, 2014 | Share

Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data

Internal Optimization – A Solid Path to External Monetization of Mobile Operators’ Big Data

Carrier’s revenue from Voice and SMS in mature wireless markets are generally in decline, while Data revenues are still steadily increasing. The main problem however, is that increases in Data revenues are not enough to negate Voice and SMS declines so, ARPU’s are relatively flat – for now. Data revenue is expected to peak in the next handful... En savoir plus

Blog mars. 19, 2014 | Share

Digital Analytix® Multi-Platform Awarded New Technology of the Year by Digital Analytics Association

Digital Analytix Multi-Platform Awarded

Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium). This award is not only an incredible honor for us, but is a testament to comScore’s commitment to innovation in web analytics. En savoir plus

Blog mars. 14, 2014 | Share

The Multi-Platform Majority is Here to Stay, and What This Means for Your Web Analytics

The new speed of digital innovation poses a challenge for businesses, especially when it comes to web analytics. Traditional metrics used in web analytics are quickly becoming unreliable due to the proliferation of devices that are coming online. It isn’t that the measurement practices of the digital world are flawed, it’s that the inputs themselves... En savoir plus

Blog mars. 13, 2014 | Share

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

comScore’s Approach to Capturing Value from Big Data Showcased in MIT Case Study

As the media analytics landscape continues to evolve, understanding how to leverage big data for long term value-creation should be a core competency for any leading media and technology company. In order to help the next generation of business leaders, comScore recently collaborated – including in-depth interviews with members of the senior management... En savoir plus

Communiqués de presse nov. 18, 2013 | Share

comScore’s Latest White Paper “Marketing to the Multi-Platform Majority” Available for Download

Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth En savoir plus

Présentation nov. 15, 2013 | Share

Big Data Insights

Owen examines what Big Data means to comScore, how we manage and process it, plus what opportunities exist via our services to exploit it for the customer to turn Big Data into insight. En savoir plus

Blog sept. 3, 2013 | Share

5 Reasons to Start Using Direct View Today

Direct View

Everyone these days is talking about wearable Internet-enabled devices. What if you could have extra data layered on top of what you see? Would it be easier to make decisions when you could have detailed data incorporated right into what is directly in front of you? It’s not just wearable computers that are adding data to real-life situations.... En savoir plus

Présentation août. 21, 2013 | Share

Digital Analytics: A Thirty Year Retrospective

Digital Analytics A Thirty Year Retrospective

comScore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, and how they’re transforming today with the explosion of digital and mobile platforms. En savoir plus