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Blog juil. 28, 2014 | Share

IAB Peru Interviews Jodi McDermott, comScore Group VP

IAB Peru Interviews Jodi McDermott comScore Group VP

comScore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our efforts and their results are unknown, misunderstood or lack the ability to be improved. En savoir plus

Communiqués de presse juil. 24, 2014 | Share

comScore Elects Russell Fradin to Board of Directors

comScore, Inc. (NASDAQ: SCOR) today announced that its Board of Directors has elected Russell Fradin to serve as a Director of the company. Mr. Fradin’s election fills the vacancy created by the expiration of the term of Jarl Mohn, a member of comScore’s Board of Directors since 2008. En savoir plus

Communiqués de presse juil. 23, 2014 | Share

Terra Uses comScore validated Media Essentials (vME™) to Measure Improved Ad Viewability of New Site Layout

comScore, Inc., a global leader in measuring the digital world, announced that Terra uses validated Media Essentials (vME), a tool for evaluating and optimizing inventory by ad slot, site section and creative size, to gain increased viewability in their new site layout for Terra.com. En savoir plus

Communiqués de presse juil. 22, 2014 | Share

comScore to Report Second Quarter 2014 Financial Results on August 5

comScore, Inc. (NASDAQ: SCOR) today announced it will report its second quarter 2014 financial results before U.S. financial markets open on Tuesday, August 5, 2014. En savoir plus

Market Ranking juil. 21, 2014 | Share

comScore Releases June 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 67.6 percent of search queries conducted. En savoir plus

Market Ranking juil. 21, 2014 | Share

comScore Releases June 2014 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 186.9 million Americans watched online content videos in June 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube... En savoir plus

Market Ranking juil. 21, 2014 | Share

comScore MMX® Ranks Top 50 U.S. Desktop Web Properties for June 2014

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for June 2014 based on data from the comScore MMX® service. Google Sites ranked as the top property on desktop with 189.7 million unique visitors, while AddThis topped the Ad Focus... En savoir plus

Blog juil. 16, 2014 | Share

Participation of the Latin American Teams in the Digital Field

Participation of the Latin American Teams in the Digital Field

We recently reviewed comScore MMX online sports visitation data for some Latin American countries to understand which countries’ fans were following the 2014 FIFA World Cup the most closely online. En savoir plus

Communiqués de presse juil. 16, 2014 | Share

Le nouvel outil d’audience de Sizmek unifie les indicateurs de performance de Sizmek avec les données de comScore validated Campaign Essentials™ ou de Nielsen Online Campaign Ratings™

Sizmek

Sizmek (NASDAQ: SZMK), l’une des plus importantes plateformes globales de gestion des campagnes de publicité multi-écrans, annonce la disponibilité d’Audience Suite. Le nouvel outil permet aux marketeurs d’accéder au sein d’une interface unique à un ensemble complet de données et mesures de performance des campagnes publicitaires multicanal,... En savoir plus

Blog juil. 11, 2014 | Share

Is Mobile Bringing About the Death of the PC? Not Exactly…

Is Mobile Bringing About the Death of the PC Not Exactly

There have been no shortage of recent media coverage about mobile eating the web, and comScore’s latest report about mobile apps now accounting for more than half of digital time spent has probably contributed to some of these perceptions. But sometimes it’s worth taking a step back to get a little perspective about the realities of a situation. En savoir plus