comScore's Media Evangelist, Eli Goodman, will be moderating a session titled: The Last Days of the Last Click: How are data savvy marketers attributing value in a multi-touch world?
En savoir plus
Digital ad spending, up 17% year-over-year in 2013, continues to grow at a fast rate, with digital poised to play an even greater role in the future of advertising. In this webinar, comScore VP of Marketing & Insights Andrew Lipsman and comScore Sr. Director of Product Marketing & Ad Effectiveness Andrea Vollman will take an in-depth look at the critical trends and issues that are shaping the digital advertising industry.
En savoir plus
comScore Chairman Emeritus and Co-Founder, Gian Fulgoni, is the keynote speaker, delivering an address on the state of the local search market in relation to the multi-platform consumer boom.
En savoir plus
comScore will present new research focusing on how the digital omnivore engages with financial institutions, banks and online spend in an increasingly mobile world. Not all mobile interactions are created equal, and this session will help describe the differences between tablet and smartphone as well as mobile web and mobile applications to help FIs better position their mobile solutions.
En savoir plus
2012 was an important year for the devices´ diversification used for digital consumption, overall for the mobile devices. En savoir plusPar: Jaime Agulló Tags: Android, Apple, Audience Measurement, Demographics, e-Commerce, Email, Engagement, Facebook, Google, Internet Use, iOS, iPad, iPhone, Media & Entertainment, Mobile, Vidéo, Retail, Smartphone, Social, Tablets, YouTube
This webinar presented in German by Berit Block, provides an overview of the digital landscape in Germany. It covered prevailing trends in web usage, mobile, online video, digital advertising, search and a special review of social media, retail and women on the web. En savoir plusPar: Ayaan Mohamud Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Rechercher, Shopping, Smartphone, Tablets, , Twitter, VEVO, Vidéo
In this presentation, comScore Senior Vice President of Mobile Mark Donovan will explore the U.S. and international mobile market dynamics and discuss what they mean for the coming year. En savoir plusPar: Mark Donovan Tags: Android, Apple, Engagement, iOS, iPad, iPhone, Mobile, Multi-Platform, Tablets, Technology,
In this presentation, Darrick Li, Manager, MMX Canada presents key insights from the 2013 Canada Digital Future in Focus report, highlighting prevailing trends in PC web usage and demographics, online video, digital advertising, mobile, social media and e-commerce. En savoir plusPar: Darrick Li Tags: Advertising, Amazon, Android, Audience Measurement, Banking, Demographics, Engagement, Facebook, Google, iOS, iPad, iPhone, Mobile, Multi-Platform, Samsung, Rechercher, Shopping, Smartphone, Tablets, , Twitter, VEVO, Vidéo
In this quarterly analysis, comScore Senior Director Tiffany Walker provides key insights into the digital usage and trends that shaped Q4 2012. En savoir plusTags: Advertising, e-Commerce, Holiday Shopping, iPad, Smartphone
comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 Mobile Future in Focus report. This annual report examines the U.S. mobile and connected device landscape in 2012, highlighting trends that have impacted mobile media consumption and shifted market dynamics across mobile networks, platforms,... En savoir plusPar: Carmela Aquino Tags: Android, Apple, BlackBerry, iOS, iPad, iPhone, Microsoft, Mobile, Multi-Platform, Nokia, RIM, Samsung, Smartphone, Social, Tablets, , WiFi
2012 was another milestone year in the life of mobile as continued innovation in hardware, software and device functionality lays the groundwork for the future of the industry. Smartphones and tablets are ushering in a new era of multi-platform media, with consumers becoming increasingly agnostic about how, when and where they engage with content. This... En savoir plusPar: Andrew Lipsman, Carmela Aquino Tags: Android, Apple, Apps, Google, iOS, iPad, iPhone, Nokia, RIM, Samsung, Smartphone, Tablets
This quarterly analysis explores key Internet trends in Q3, as well as what to watch for in 2013. En savoir plusPar: Tiffany Walker Tags: Dating, e-Commerce, Elections, Internet Use, iPad, iPhone, Media & Entertainment, Mobile, Rechercher, Smartphone, Social
comScore, Inc. (NASDAQ: SCOR) today released the latest insights on connected device usage in Argentina from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile... En savoir plusPar: Ana Laura Zain Tags: Android, iOS, iPad, RIM, Smartphone, , Tablets
comScore presents the 2012 Mobile Future in Focus, its annual report* examining the mobile and connected device landscape, covering several mobile markets measured by comScore, through an exploration of key trends driving smartphone adoption growth, mobile media use in categories such as social networking and retail, mobile ecosystem dynamics, and shifts... En savoir plusPar: Carmela Aquino, Sarah Radwanick Tags: Android, iOS, iPad, iPhone, Mobile, Retail, Smartphone, Social