Vital Digital Market Intelligence for Better Government

Federal and state agencies and departments are investing more heavily in their web presence, making their sites more citizen-centric and easier to interact with. The current administration's focus on transparency and automation has elevated many of these concerns and they are now receiving significant attention. comScore is a vital part of that value chain and brings accountability and precise measurement to these digital initiatives.

comScore has experience and a positive track record with agencies and departments within the federal government, including the Department of Defense, the National Institute of Health, the Postal Service, the Internal Revenue Service and the Federal Trade Commission. We objectify the Internet and help web analysts, policy makers, compliance officers and marketers measure and manage their online efforts. By working with comScore, government agencies can adopt and adapt best practices from the commercial sector and apply them to their agency initiatives.

Understand Your Site’s Audience
Learn how much time citizens spend online and track their favorite websites. Quantify the amount of video an audience watches, understand the type of user-generated content that is most appealing to this audience and gauge how this behavior shifts over time. comScore allows agencies to develop, analyze and deliver an engaging, citizen-centric web presence.

Improve Citizen Out-Reach
comScore helps agencies understand consumer response to a variety of digital marketing efforts such as email, search and advertising, including public service announcements. These insights are used to create more effective citizen out-reach and to optimize every dollar spent not just online, but offline too.

Monitor U.S. e-Commerce Trends
Gain a comprehensive view into online consumer spending and better understand sales patterns. comScore e-Commerce Measurement provides concerned government agencies with the most timely and accurate understanding of the trends in online shopping and spending.

Provide Timely Oversight and Compliance Reporting
Track whether companies are complying with government and self-imposed industry regulations. Rapidly move from insight to action leveraging the same tools used by industry leaders.

Improve Force Recruiting
Identify where your best candidates spend their time when online and optimally reallocate your recruiting dollars. comScore can monitor the online behavior of ideal candidates and establish markers that help identify your ideal candidate.

To learn more about comScore Government Solutions, please contact us today.