The State of the Internet Southeast Asia

Optimize Customer Experience Across Multiple Platforms and Devices to Better Your Online Marketing Initiatives

2011 saw two major trends in the travel industry: 1) It was theyear of the tablet, as Apple declared that the iPad was predicted to outsell the desktop 2) Travel businesses focused more than ever on the customer and providing engaging customer experiences. Now we live in a consumer centric world, it’s about efficiency, accessibility, customer experiences and creating conversions. This opening session will teach you what you need to know in order to boost engagement, loyalty, and repeat visits across a variety of channels:

• Have you got the fundamentals right? Learn what it takes to truly put the customer at the heart of your decisions
• Reap loyalty and engagement benefits by knowing all your consumer touch-points
• Assure your website is mobile-compatible to accommodate your multi-channel strategy
• Cross-device upgrade: Upgrade your technology so users can start the search process on one device and finalize the process on another
• Hear top tips for marketing to consumers on the move across a variety of channels
• Avoid the pitfalls associated with marketing across multiple devices in order to form the most successful strategies from your business

Innovations in Digital Content Delivery

Consumers are becoming more accustomed to purchasing and using non-physical entertainment content, and traditional media companies are migrating towards online distribution channels. This panel examines threats and opportunities created by digital distribution and analyzes the implications for the industry.

Top trends that will impact communications, marketing and consumer behavior in the next 5 years.

Mobility value for business, communication and customer loyalty development

Identifying the Consumers' Sweet Spot

Online shopping is an integral part of consumers’ lives. That’s proven by the continuing high double-digit growth in online sales, even when other retail sales falter. But different consumer segments use the Internet differently and mobile devices are a game changer. This session will report comScore’s latest data on e-commerce sales trends. It will also reveal comScore’s research into shopping patterns and explain to attendees how different consumer behavior patterns affect how e-retailers should market and merchandise their sites.

UPS / comScore e-Commerce Post-Purchase Study

In this session, comScore will present results from a ground-breaking survey of online retail post-purchase satisfaction. While many studies cover the online shopping experience during the purchase, this study focuses on what influences customer experience after they click the buy button. Topics covered will include:

• What drives customers to become repeat purchasers and recommend sites
• Opportunities to increase customer experience
• Customer shipping preferences and delivery time tolerances
• Returns preferences - more than half of online shoppers have returned or exchanged merchandise purchased online
• Factors that lead to positive and negative recommendations for retailers

Candidate statistics: Where are they looking for vacancies?

Local Media Measurement Moving Forward

Changing How the World Sees Digital Advertising

Clearly, an ad that is delivered by an ad server but has never had the “opportunity to be seen” has no value. But what about an ad that is served to the wrong target consumer or in the wrong geography? Conversely, how damaging is an ad that’s delivered in an "unsafe" environment? As we look at ad delivery across the globe, it’s important to address these questions, both individually and holistically, to better understand their implications for both digital and cross media advertising. This session will pull back the curtain on key issues associated with digital ad delivery measurement and validation across the web. Could this be a watershed moment in the development of the online advertising ecosystem, and if so, what does it mean for you and your business?

The Power of Like II

While most brand marketers today are intensely focused on their social media efforts, many express frustration at the inability to quantify its value or incorporate it into their marketing mix. Specifically, many marketers are seeking a reliable way to measure the impact of their social media efforts on Fans and Friends-of-Fans using familiar marketing mix metrics like reach, frequency and GRPs.

Marketers will come away with a new understanding of how brand impressions are actually viewed throughout social networks by brand Fans and Friends-of-Fans. They will finally have the tools for measuring and a framework for thinking about social media brand exposure in a way that is comparable to traditional media measurement.

comScore: Facts, Graphs and Surprising Industry Stats

As online presence is a key component in reaching Canadians, it is important to understand the landscape to determine the most effective way to connect with and engage your audience. In this fact filled presentation, Bryan Segal, Vice President of comScore will share some surprising industry stats, as he delves into the state of the digital media universe in Canada.

All About Social Media, Part I

What Traditional Principles Matter When Designing Social? What traditional creative principles predict in-market performance for social ads on Facebook, and which no longer remain true?

Understanding Mobile in the Media Mix

This session will provide insights & learning related to the AT&T AdWorks / comScore Multi-Screen panel research. Understand reach and reach lifts associated with combining mobile with online and TV advertising.

Maximizing Audience Engagement with Original Video Content

AOL and comScore share key learnings on how original video content can provide high engagement and a fertile ground for a brand's online media plan.

Social Networks: Your Reputation on the Line

Introducing comScore Validated Campaign Essentials

The Multi-Screen Experience: How Connected Consumers are Changing the TV and Digital Game

Consumers are increasingly connected across a multitude of screens – Mobile, Internet and Television – creating a complex and fragmented media environment, which presents brands with unique challenges and new opportunities to effectively reach these increasingly screen-dependent audiences. comScore recently conducted a major research project for CIMM, the Coalition for Innovative Media Measurement, to better measure and understand multi-screen consumption from the same “single-source” consumers for TV, computers, smartphones and tablets. At this session, Jane Clarke from CIMM and Joan FitzGerald from comScore will highlight innovations in research methodology, and key insights on the emerging multi-screen consumer.

Keynote: State Of The Internet & Lessons Learned In The Digital Measurement Trenches Of Online Advertising In Southeast Asia

In this presentation, Gian Fulgoni, Executive Chairman and Co-Founder of comScore will provide an overview of the current digital landscape of Southeast Asia. Mr. Fulgoni will highlight key issues such as the use of mobile devices, social media and video to understand how these rapidly evolving activities are driving future trends. Finally, this keynote will provide a comprehensive understanding of how to best measure digital advertising effectiveness based on lessons learned from comScore’s extensive research.

Pixels and Patients - How Patients Use the Internet to Manage Their Health

This presentation will cover how a panel of 1 million Americans can teach us how consumers seek health information online, where they go and what online health content they trust most. Position your healthcare system to manage your pixels and patients.

The Power of "Like"

30B Events a Day with Hadoop - Analyzing 90% of the World-wide Web Population

This session provides details on how comScore uses Hadoop to process over 30 billion (over 2TB compressed per day) internet and mobile events per day to understand and report on web behavior. This will include the methods to ensure scalability and provide high uptime for this mission critical data. The talk will highlight the use of Hadoop to determine and calculate the metrics used in it’s flagship MediaMetrix product. Details on how disparate information sources can be quickly and efficiently combined and analyzed will be addressed. The talk will also detail how algorithms running on top of Hadoop provide deep insight into user behavior and can be used to develop broad insights into user behavior. The session also touches on comScores best demonstrated practices for large scale processing with Hadoop and the ability to combine profile information on its panelists and their Web activities to develop insights about internet usage.

The Challenges of Reaching Your Audience in a Social Media Driven, Multi-Device World

The ROI Of Creatives

What is the ROI on our marketing and advertising?” Increasingly, this question torments everyone in marketing and advertising, and is especially troublesome to many creatives, who feel threatened by what they consider to be invalid marketing research results that curtail their creativity.

To discuss the challenge of, and approaches to, assessing and enhancing the ROI of creatives, we have assembled a unique panel composed of Chuck Porter, (guru of creatives), Gian Fulgoni (cofounder of comScore, the global leader in measuring the digital world), and Professor Jerry Wind, (founder of the Wharton Future of Advertising Program). The interactive session will start by identifying the challenges facing participants in measuring the ROI of creatives. Jerry Wind will follow by broadening the current scope of creatives in advertising – from a narrow focus on the output of the creative team to all aspects of the advertiser’s communication with their empowered audiences – as well as challenging the narrowness of the standard ROI definition. Chuck Porter will share his rich experience in working with researchers and will present examples of cases in which research and modeling helped enhance the creatives, as well as cases in which research suggested the wrong solution. Gian Fulgoni will discuss advances in measuring the ROI of creatives and ways to enhance the value of creatives by leveraging the power of digital media.

Following brief introductory comments by the three panelists, the panel will engage the audience in a discussion to develop action plans to enhance the ROI of creatives, and conclude with specific suggestions for next steps.

The State of Online Advertising

With the rising popularity of social media and online video, along with the growing adoption of smartphones and other connected devices, the Internet continues to consume an increasing amount of time in the daily lives of millions of consumers. As a result, brands around the globe have embraced the Internet as an important channel to build relationships with consumers, communicate a brand message and deliver targeted advertising. In fact, in the U.S. alone, online advertising grew by a staggering 23% during the first half of 2011, according to the IAB. These growth rates are far in excess of increases in traditional media, with Kantar reporting that measured media spending in the U.S. was up only 3.5% so far this year.

This presentation from comScore Executive Chairman Gian Fulgoni will provide a review of the current state of the digital advertising market, with a focus on social media. Using findings from a variety of advertising effectiveness research, Mr. Fulgoni will highlight key trends in the industry as well as share insight into what’s working and what’s not when it comes to online advertising.

Keynote: State of the Online Retail Economy

Research Presentations: Top Trends in Mobile & Social Media & Entertainment

Globally, it’s estimated that 5.3-billion people have mobile phones and 132.5 million people in the US used Facebook last year; by 2013 the number will increase to 152.1 million, according to eMarketer. In this session, three leading analysts and industry experts will present interesting statistics on mobile and social media usage and explain what it means to media and entertainment companies in terms of opportunities and threats to traditional business models.

State of the Online Retail Economy

Results from the “Billion Dollar Lab”: Understanding Cross-Platform Media Consumption of the London Olympics

From TV to tablet and from PC to mobile, the ways in which consumers around the globe will be able to watch the 2012 London Games has never been more diverse.

For marketers seeking to effectively and efficiently capitalize on the heavily-engaged Olympic-viewing audience, this diversity in media consumption platforms creates new opportunity and raises many important questions that need to be addressed. When consumers are offered multiple platforms, how do they respond in terms of cross-media consumption behaviors? How do consumption patterns differ by age and gender? How can I use these learnings to build more effective media plans with the appropriate cross-media reach and frequency levels? What's the best mix, and how can I employ the appropriate strategy for reaching key audiences?

NBC Universal is conducting two ground-breaking research studies, one with comScore and one with Google, during the 2012 London Games to address these questions and more. This series of innovative research projects uses single-source measurement of Olympic video content consumption across TV, mobile, the PC, and the tablet, and is part of NBC Universal's "Billion Dollar Lab" initiative.

During this presentation, NBC Universal's President of Research Alan Wurtzel and comScore Chairman Gian Fulgoni will present results from the research, synthesizing key findings for the audience, highlighting unique methodological approaches relating to cross-platform measurement and offering actionable insights for any advertiser trying to better understand today's complex media landscape.

Knowing the M-Commerce Customer

In any fast-moving market, keeping abreast of the consumer is a challenge. If you base your marketing and promotion decisions on knowing who your customers were six months ago, you’ re going to lose. This session will report the most up-to-date profiles of who the major smartphone users are, how they’re using their devices and how the typical user is likely to change in the coming 18-24 months. This session will also explore how satisfied—or not—shoppers are with the m-commerce experience, how mobile impacts other commerce channels and explain to attendees how they can use that knowledge to guide their investments to create consumer-pleasing mobile sites and apps.

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Next-Generation Campaign Validation & Optimization: A Sprint Case Study

In a world where digital advertising is growing and changing at a rapid clip, it is no wonder that more and more advertisers are seeking greater accountability and transparency when it comes to online ad delivery and validation. As advertisers move more dollars to digital, they want to be sure their ads have the chance to make an impact -- which inherently means that the ad must have had an opportunity to be seen by the target consumer, in the right geography, next to appropriate "brand safe" content and not subject to fraud.

During this presentation, comScore VP of Advertising Effectiveness, Anne Hunter, and Sprint Media Director, Andrea Molette, will present findings from a US-based vCE™ Charter Study, involving 12 leading U.S. advertisers, including Sprint. The study aims to provide a better understanding issues relating to campaign delivery and validated measurement. Ms. Hunter and Ms. Molette will answer key questions from the Charter as well as reveal implications for Sprint:

• What percent of ad impressions were never actually viewed by the target consumer? How does this differ on large, premium content sites versus smaller sites or ad networks?
• What percent of ad impressions are delivered outside of the target demo and audience? How does this differ based on category, targeting strategy or market?
• How prevalent is the delivery of ads in brand unsafe environments? What industry(ies) does this happen in most often, and what impact might that have on a brand?
• What do these findings mean for brand advertisers today, and what can be done to combat some of these issues?
• How do these findings impact digital advertising effectiveness, and how can we be sure that our measurement eliminates impressions that didn't have a chance to make an impact?
• How can in-flight campaign optimization improve delivery, enhance accountability and ultimately generate a stronger ROI in digital?
• Importantly, when we measure the effectiveness of advertising with validated impressions versus non-validated impressions, how do the results differ, and what are the implications of these findings?

Digital Omnivores in the Retail Environment: How Multi-Screen Users Move Down the Path to Purchase

Our multi-platform world provides ample opportunities to reach consumers at least one time, but it challenges marketers to develop complex campaigns that make an impact at every stage of the purchase funnel. Successful navigation of this world requires brands and retailers to have a deep understanding of consumers and shoppers, including who they are, their interests and passions, and also what they are doing while connected. comScore research has proven that digital advertising is not only effective at driving in-store sales, but is also capable of impacting branding measures such as emotional connection, loyalty, favorability, intent to purchase and likelihood to recommend.

This session will highlight key insights on multi-platform digital media consumption -- how audiences use the classic Internet, smartphones and tablets to consume media as well as make purchasing decisions. Hear how technology is changing the consumer and shoppers’ path to purchase, including within the CPG category, and how brands can optimize digital to drive branding and sales across digital platforms.

Attendees will walk away with answers to the following questions:

• How has technology changed the consumer’s path to purchase, including within CPG?
• How can brands optimize ad budgets across digital platforms to ensure multi-touch impact at all stages of the purchase funnel?
• How do social and video factor in to the digital experience and how can brands leverage these media?