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Présentations et des livres blancs


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Mai. 18, 2012 An Industry in Numbers - Understanding the UK Digital Landscape Intervenant: Mike Shaw, Director, Marketing Solutions, comScore Europe
comScore present an overview of the digital advertising landscape, focusing on the implications for the industry of measuring ad visibility and targeting.
SAScon
Mai. 17, 2012 State of US Online Retail Economy Q1 2012 Intervenant: comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman
comScore Chairman Gian Fulgoni & VP Industry Analysis Andrew Lipsman present an overview of the e-commerce spending trends in the first quarter of 2012.
comScore Webinar
Mai. 11, 2012 Changing How the World Sees Digital Advertising: vCE™ Charter Study Webinar Intervenant: Mike Shaw, Director, Marketing Solutions, comScore Europe
The European comScore vCE Charter Study – 12 leading advertisers – sought to answer these very questions and more! Mike Shaw presents the full study results and provides a thoughtful discussion of the study implications.
comScore Webinar
Mai. 9, 2012 validated Campaign Essentials Breakfast Briefing Madrid Intervenant: Jaime Agulló, General Manager & Mike Read, Managing Director comScore Europe
This presentation on validated Campaign Essentials (vCE) was delivered at the official launch of vCE in the Spain by Mike Read and Jaime Agulló. In addition to digital trends, it discusses the importance of ad validation in the digital world and how comScore's vCE can help the media industry.
vCE Breakfast Briefing Madrid
Mai. 3, 2012 Futuro Digital - Peru 2012 Intervenant: Jonathan Montoya, Country Manager de Perú, comScore, Inc.
La charla entregará una visión panorámica de la web global, para luego hacer un análisis profundo del mercado y la audiencia peruana.
comScore Webinar
Mai. 3, 2012 Le ultime evoluzioni del mondo digitale italiano Intervenant: Chiara Galli, Account Manager, comScore Europe & Antonio Pepe, Head of Digital Business Unit, Demoskopea
In this presentation Chiara Galli and Antonio Pepe provide an overview of the current and the latest trends in the Italian digital landscape, providing insight into online behavior that is influencing the future of the digital industry.
comScore Webinar
Avr. 30, 2012 The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election Intervenant: comScore, Inc.
Digital media has become one of the most significant game-changers in the political landscape, helping determine winners and losers in recent elections. With the realities of this new digitally dominated political environment, campaigns are becoming increasingly sophisticated about developing teams and strategies designed to deploy digital resources to reach and influence key voter constituencies.
comScore Whitepaper
Avr. 24, 2012 European Digital Trends - Shifting Consumption Habits Intervenant: Owen West, European Business Development Director, comScore Europe
Sparked by a wave of innovation in digital device hardware and technology software platforms, accompanied by consumers' rapidly increasing digital consumption habits, 2011 proved to be yet another exciting year of change for the European digital media industry.
Gulltaggen 2012
Avr. 24, 2012 Changing How the World Sees Digital Advertising: vCE Charter Study Findings Revealed Intervenant: comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta
comScore Co-Founder and CMO Linda Abraham and SVP Yon Nuta present the findings from comScore’s U.S.-based vCE Charter Study, the first research study involving 12 leading marketers that provides a holistic understanding of how online advertising is delivered.
comScore Webinar
Avr. 18, 2012 The Top 6 Trends Shaping Local Search in 2012 and Beyond Intervenant: Gillian Heltai, comScore Senior Director, Gregg Stewart, 15miles President, & Jeff Beard, Localeze President
comScore, 15miles and Localeze present key insights from the 5th Annual Local Search Usage Study as well as discuss how marketers and search platforms can stay ahead of the ever changing local search space.
comScore Webinar