Vital Digital Market Intelligence for the Automotive Industry

When shopping for or selling an automobile, the Internet plays a vital role for many consumers. Understanding the online behavior that ultimately determine what car ends up in the garage is critical.

comScore Automotive Solutions provide insights into the research patterns, behavior and attitudes of auto intenders, empowering automotive manufacturers, agencies and third parties to make important business decisions.

Learn What’s Driving Auto Intenders
Knowing how consumers shop for certain car models, makes and types is essential. comScore helps manufacturers, agencies and third parties understand auto intender demographics, online research and shopping behavior and other activities that signal purchase intention.

Understand Offline Purchase Behavior
Shopping for a car often originates in the online channel but culminates with an offline purchase. To help marketers prove the value of their online marketing efforts, comScore has the unique ability to integrate offline purchase records with online shopping behavior, providing a complete understanding of the shopping process – from online research to an offline purchase.

Optimize Marketing Investments
comScore helps clients understand consumer response to a variety of digital marketing efforts such as email, search and display advertising. These insights are used to create more efficient marketing plans and to optimize every dollar spent not just online, but offline too.

Prepare for the Next Digital Generation
Success in automotive marketing is largely determined by the ability to leverage mobile platforms, user generated content, social networking channels and other emerging media. From wiki’s and widgets, to video and viral marketing, comScore research provides deep insight into consumer attitudes and behavior.

To learn more about comScore Automotive Solutions, please contact us today.