Vital Digital Market Intelligence for the Consumer Packaged Goods Industry

Manufacturers of consumer packaged goods (CPG) recognize that the Internet is a powerful tool for interacting with consumers and a cost-effective method of delivering targeted advertising. With a large portion of their audience online – reading, blogging, shopping, networking, watching video and chatting – the digital world certainly plays a vital role for those in the CPG industry.

comScore CPG Solutions allow industry marketers to accurately pinpoint target audiences, gain insight into the competitive landscape and precisely measure the effectiveness of their digital marketing efforts – both online and in retail stores.

Measure the Offline Impact of Online Advertising
Experienced comScore analysts work directly with CPG clients to evaluate the effectiveness of any combination of online search, display and video-based ad campaigns on retail store sales. AdEffx Offline Sales Lift offers highly customizable campaign measurement, by linking individuals' online ad exposure to lifts in retail sales.

Branding Impact of Online Advertising
Understand the impact of your campaign on consumer awareness, attitudes, message recall and intent-to-purchase. comScore Brand Survey Lift provides advertisers and publishers with a multi-dimensional view of the effectiveness of online advertising.

Benchmark Against the Competition
Compare and contrast the performance of your brand’s website and media activity relative to your competition. Size up the reach and strategies of your digital programs versus others in your category. comScore Benchmarking Studies leverage key learnings and establish best practices within the industry to provide clients with a rich understanding of key competitive activity.

To learn more about comScore Consumer Packaged Goods Solutions, please contact us today.