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Market Ranking Jul. 20, 2015 | Share

Russia Top 20 May 2015

The total digital population in Russia stands at 79.8 million unique visitors accessing to online content from PC and Mobile (including smartphones and tablets). 69 million Russians watched an average of 179 videos. 71.9 million Russians accessed to online content of websites of the News / Information category from PC and Mobile. Lesen Sie mehr

Market Ranking Jul. 16, 2015 | Share

comScore Releases June 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in June with 64 percent of search queries conducted. Lesen Sie mehr

Präsentation Jul. 16, 2015 | Share

Solving for X: The Power of Combined TV and Digital

Solving for X: The Power of Combined TV and Digital

Joan FitzGerald shares new data that solves for unduplicated reach, engagement and audience overlap between TV and Digital at the ARF Audience Measurement 2015. Lesen Sie mehr

Präsentation Jul. 16, 2015 | Share

Hulu Total Audience Measurement Across Platforms

Hulu Total Audience Measurement Across Platforms

Manish Bhatia, CRO at comScore, and Peter Naylor, SVP, Advertising Sales at Hulu presented a study that accurately measures audiences for Hulu across the multiple devices. Lesen Sie mehr

Präsentation Jul. 16, 2015 | Share

Measuring Multichannel Marketing

Measuring Multichannel Marketing

David Shiffman, SVP, comScore Marketing Solutions examines how media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. Lesen Sie mehr

Blog Jul. 14, 2015 | Share

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Why Mobile-Only Audiences Are Key to Digital Publishers’ Monetization

Ever since comScore first introduced MMX® Multi-Platform to the US market in early 2013, we have gotten a much clearer picture how important mobile is to digital media audiences. Before multi-platform data existed, mobile was often thought to be primarily incremental engagement from existing users of a media property – but it turns out that... Lesen Sie mehr

Whitepaper Jul. 14, 2015 | Share

The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond

Mobile Report

Over the past several years, internet usage across the globe has increasingly shifted from desktop to multi-platform. With mobile now the leading digital platform in many global markets, publishers need to understand the full extent of their global multi-platform audience’s behaviors, while advertisers must understand these shifts in media consumption... Lesen Sie mehr

Pressemitteilung Jul. 14, 2015 | Share

comScore’s Global Mobile Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, recently published The Global Mobile Report: How Multi-Platform Audiences & Engagement Compare in the US, Canada, UK and Beyond. The report, available to the public as a complimentary download, shares insights into how much global and mobile audiences contribute to a publisher’s... Lesen Sie mehr

Pressemitteilung Jul. 14, 2015 | Share

comScore to Report Second Quarter 2015 Financial Results on August 4

comScore, Inc. (NASDAQ: SCOR), a global leader in media analytics, today announced it will report its second quarter 2015 financial results before U.S. financial markets open on Tuesday, August 4, 2015. In conjunction with this announcement, management will host a conference call and webcast on Tuesday, August 4, 2015 at 8:30 a.m. ET to discuss the... Lesen Sie mehr

Blog Jul. 2, 2015 | Share

comScore in Journal of Advertising Research on the Rise of the Digital Omnivore

Gian Fulgoni

Marketing used to be so simple. In the not-too distant past, when marketers had to decide how to best reach consumers, they were faced with just a few options. They could use one or more of the three television networks, run advertisements in newspapers and magazines, or rely on the U.S. Postal Service and direct mail. The advent of digital technologies,... Lesen Sie mehr