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Blog Mai. 17, 2016 | Share

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending

Fastest Growing Retail Product Categories Boast Greatest Share of Mobile Spending

comScore’s Q1 2016 State of Online Retail webinar is being held this Wednesday, May 18, and we wanted to share a sneak peek into one of the major themes of the presentation: the shift in spending from desktop to mobile. Particularly, how is this shift affecting certain product categories vs. others? Lesen Sie mehr

Blog Mai. 17, 2016 | Share

Elements for a successful online measurement

Elements for a successful online measurement

After a series of big changes in digital measurement over the last couple of last months, we talked with Ivan Marchant about some important issues, like what are the different measurement methodologies used in the digital global marketplace and the tools which help these measurements. Lesen Sie mehr

Präsentation Mai. 17, 2016 | Share

Effect of Viewability On Lift: A Story in Four Simple Graphs

Effect of Viewability On Lift: A Story in Four Simple Graphs

If John Wanamaker were alive today, he might still be struggling with questions about ‘which half’ of a campaign was effective, but he surely would not argue with this statement: an ad that can’t be seen has no chance of doing its job of eliciting a feeling, emotion or action related to the advertised product or service. Lesen Sie mehr

Präsentation Mai. 17, 2016 | Share

Unlocking The Power of Programmatic

Unlocking The Power of Programmatic

Invalid and non-human traffic have been plaguing advertisers and agencies for years, but until now the industry has not had the tools needed to solve this issue. Today, optimizing ad campaigns toward quality traffic typically falls to publishers to execute, requiring manual adjustments to shift campaign impressions from site to site. Lesen Sie mehr

Präsentation Mai. 17, 2016 | Share

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

Building the Perfect Beast: A 21st Century Approach to Multi-Screen Audience Measurement

The worlds of TV and digital media are converging as consumers flock to new platforms to watch more and more video content. As a result, agencies and advertisers have new opportunities to connect brand experiences across multiple screens. Lesen Sie mehr

Präsentation Mai. 17, 2016 | Share

Prove your data to win more business

Prove your data to win more business

In this presentation, Martin Bromfield, VP Advertising EMEA, comScore and Paul Calver, Head of Data and CRM at Northern & Shell provide an overview of a comScore case study on how comScore validated N&S’s audience segments for programmatic trading. Lesen Sie mehr

Präsentation Mai. 16, 2016 | Share

Multi-platform Measurement in Argentina

Multi-platform Measurement in Argentina

During this presentation, Josh Chasin, Chief Research Officer of comScore, Inc., discussed the benefits that comScore's methodology brings to the Argentinian market, reviewed the accreditation's by different authorities worldwide that will allow for better planning and audience monetization. As multi-platform measurement arrives to Argentina, you can... Lesen Sie mehr

Präsentation Mai. 13, 2016 | Share

Invalid Traffic & Viewability: What is the Cost of an Unseen Ad?

Invalid Traffic & Viewability

While the notion that a viewable impression is being adopted now across Europe, there is little published to date quantifying the impact that non-viewable and non-human impressions can have on campaign performance. Based on comScore’s extensive research globally, this keynote addressed why even the best ads may never have a chance to be seen. Lesen Sie mehr

Blog Mai. 13, 2016 | Share

The Next Frontier in Cross Media Measurement

The Next Frontier in Cross Media Measurement

Reflections on i-com and our joint Executive Briefing with Kantar Media. Lesen Sie mehr

Präsentation Mai. 10, 2016 | Share

Multi-platform Measurement in Mexico

Multi-platform Measurement in Mexico

In this presentation we talk about the launch of multi-platform measurement in Mexico, giving preliminar numbers of deduplicated audiences size. Lesen Sie mehr