Präsentation Okt. 13, 2014 | Share

Television and Online Video - The India Picture

The explosive growth of online video makes it critical for broadcasters and marketers to understand their target audiences, and have visibility across the online video-viewing marketplace. In this presentation, Kedar Gavane shares key data and insights on online video consumption in India to provide a broad view of the landscape. Lesen Sie mehr

Präsentation Okt. 13, 2014 | Share

Fresh Strategies for Turbulent Times – Trends Shaping Indian Online Space

In the backdrop of the digital media revolution facing the South Asian news publishing industry as well as the challenge of managing the growth of print media business, Kedar Gavane covers digital trends that are shaping the Indian online space. He also shares insights into the display advertising landscape, multi-platform consumption on digital devices... Lesen Sie mehr

Präsentation Okt. 12, 2014 | Share

comScore Mobile Metrix: Delivering Comprehensive Mobile Audience Measurement in Finland

Delivering Comprehensive Mobile Audience Measurement in Finland

At this exclusive breakfast event in Helsinki, comScore announced the official launch of Mobile Metrix® in Finland. Lesen Sie mehr

Präsentation Okt. 10, 2014 | Share

Lessons Learned in Digital Advertising

Lessons Learned

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light on the current state of the industry and guide us on a path toward more effective planning, stronger... Lesen Sie mehr

Blog Okt. 9, 2014 | Share

Upping the Ante on NHT

Upping the Ante on NHT

Over the past several years, comScore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining the steps needed to eradicate NHT from the ecosystem. Lesen Sie mehr

Präsentation Okt. 9, 2014 | Share

5 Things We’ve Learned About Online Video

5 Things We've Learned About Online Video

During the 2014 Festival of Media Latin America, Gian Fulgoni shared the five things we've learned about online video. Learn if ad monetization is the same through different types of videos and how the future of video will evolve and more. Lesen Sie mehr

Pressemitteilung Okt. 8, 2014 | Share

comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales

comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. Lesen Sie mehr

Präsentation Okt. 8, 2014 | Share

Webinar: Lessons Learned im Online-Werbemarkt

In diesem Webinar präsentierte Henning Dittmer, EMEA Vertical Sales Lead, comScores globale Marktforschungsergebnisse und 6 Lessons Learned im Online-Werbemarkt. Lesen Sie mehr

Market Ranking Okt. 7, 2014 | Share

comScore Reports August 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for August 2014. Apple ranked as the top smartphone manufacturer with 42 percent OEM market share, while Google Android led as the #1 smartphone platform with 52... Lesen Sie mehr

Präsentation Okt. 2, 2014 | Share

Ad Technology: Latest Trends

Ad Technology Latest Trends

As part of the panel discussion on the latest ad technology trends, Joe Nguyen shares key data and insights on the online audiences in Japan and ASEAN countries. He also sheds light on upcoming trends in the areas of viewability and Non-Human Traffic, both which will have a significant impact on the digital ad industry in the Asia Pacific region. Lesen Sie mehr