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Whitepaper Jun. 16, 2015 | Share

Non-Human Traffic: Why it Matters and Why You Should Care

Non-Human Traffic

You probably already know that ad fraud and non-human traffic (NHT) are real issues. If an ad isn’t reaching a real person, that’s a real problem. But you may not know just how much NHT impacts every other performance and effectiveness metric you use to demonstrate success. If you aren’t taking NHT out of your measurement – including your viewability... Lesen Sie mehr

Präsentation Jun. 15, 2015 | Share

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Viewability

In this session at ARF Audience Measurement 2015, comScore CEO and President Serge Matta talks about the causes of viewable impression variance and gives a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Lesen Sie mehr

Präsentation Jun. 15, 2015 | Share

Libérez le potentiel du programmatique

Jacques Technio, VP France and Steve Dennen, VP Corporate Development, introduced the launch of comScore Industry Trust in France. Lesen Sie mehr

Blog Jun. 12, 2015 | Share

Security Concerns Inhibit Mobile Banking Adoption Among Older Consumers

Most Popular Reasons for Not Using Mobile Banking Service

While developing countries such as Kenya have made mobile banking an indispensable part of the country’s economy, the U.S. still lags in its adoption. Based on data from comScore MobiLens® Plus, 65% of the mobile population (i.e. those who own either a mobile phone or tablet) does not use their mobile device for banking activities. Lesen Sie mehr

Blog Jun. 11, 2015 | Share

How the “Buy Button” Can Help Fill the M-Commerce Gap

Share of Online Retail Browsing vs. Spending by Platform

While mobile has been quick to gain the attention of consumers, it has been much slower at driving dollars. comScore’s recently released Q1 2015 data shows that while 59 percent of digital shopping time occurred on mobile devices, smartphones and tablets only drove 15 percent of total e-commerce spending – a phenomenon we call the “M-Commerce... Lesen Sie mehr

Blog Jun. 11, 2015 | Share

AppNexus Joins comScore Industry Trust

AppNexus Joins comScore Industry Trust

As of today, comScore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key comScore advertising metrics directly in select programmatic trading platforms – are available to AppNexus customers in the U.S., Canada and Mexico with additional market rollout coming soon. Lesen Sie mehr

Whitepaper Jun. 11, 2015 | Share

The M-Commerce Gap: Why Dollars Continue to Lag Shopping Behavior on Mobile

Mobile commerce, or m-commerce, is one of the most widely discussed trends in retail today. More than ever, consumers are using their mobile devices – both smartphones and tablets – to influence their shopping and buying of retail goods. Lesen Sie mehr

Data Gem Jun. 11, 2015 | Share

The UK Goes Mobile

The UK Goes Mobile

The introduction of mobile devices has completely changed the digital landscape, more than we could have predicted a few years back. Over 72% of the 47 million large UK digital audience access the internet via more than one device, be it a combination of desktop/smartphone or desktop/tablet. Mobile* has also now become more engaging than deskstop, accounting... Lesen Sie mehr

Präsentation Jun. 9, 2015 | Share

Dynameet Events - Delivering Trust in Programmatic

Viewability, brand safety, and non-human traffic are key issues facing the industry today. However, concentrating on just one of these factors in isolation dramatically underestimates the fundamental impact these factors can have on overall campaign effectiveness. Lesen Sie mehr

Market Ranking Jun. 9, 2015 | Share

comScore Releases Japan Desktop Online Video Rankings for April 2015

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and Kadokawa Dwango Corporation ranked as the top 3 online video properties in April 2015. In terms of demographic composition, 55.3 percent of the viewers on Yahoo Sites... Lesen Sie mehr