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Präsentation Jan. 21, 2015 | Share

Roundtable with ConAgra Foods: Improving the Effectiveness of Online Advertising

Viewability and audience measurement have changed the online advertising game. ConAgra Foods has been at the forefront of this change as an advertiser, leveraging the latest measurement technology to improve the effectiveness of its online campaigns. In this presentation, ConAgra Foods shared the strategy behind these digital advertising accomplishments... Lesen Sie mehr

Market Ranking Jan. 21, 2015 | Share

MDA and comScore Release Rankings of Top Web Entities in Malaysia for November 2014

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released their monthly rankings of web activity at the top online entities in Malaysia for November 2014 based... Lesen Sie mehr

Pressemitteilung Jan. 21, 2015 | Share

New Sizmek Audience Suite delivers unified view of Sizmek performance metrics with data from comScore validated Campaign Essentials™ or Nielsen Online Campaign Ratings™

Sizmek (NASDAQ: SZMK) today announced the availability of Sizmek Audience Suite, a tool that provides marketers with an integrated view of campaign performance measurements within the Sizmek MDX open ad management platform together with data from either of two leading measurement sources, comScore vCE® or Nielsen Online Campaign Ratings. Sizmek is... Lesen Sie mehr

Market Ranking Jan. 20, 2015 | Share

comScore Releases December 2014 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in December with 65.4 percent of search queries conducted. Lesen Sie mehr

Pressemitteilung Jan. 20, 2015 | Share

comScore Announces U.S. Launch of Video Metrix® Multi-Platform to Measure Video Audiences Across Devices

comScore, Inc. (NASDAQ: SCOR) today announced the U.S. launch of Video Metrix® Multi-Platform that will provide unduplicated desktop, smartphone, tablet and over-the-top (OTT) video audience measurement for content owners, agencies and advertisers. This evolution of comScore’s leading digital video measurement product, Video Metrix®, will enable... Lesen Sie mehr

Video Jan. 20, 2015 | Share

America's staggering mobility madness

Americans are now spending 60 percent of their digital media time on mobile. Gian Fulgoni, comScore co-founder, discusses the staggering numbers behind mobile growth, and which apps are generating the most users. View

Pressemitteilung Jan. 20, 2015 | Share

comScore Releases Japan Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, FC2 inc. and Kadokawa Dwango Corporation ranked as the top 3 online video properties in November 2014. In terms of engagement, Japan audiences spent more than 4 times the number of... Lesen Sie mehr

Pressemitteilung Jan. 15, 2015 | Share

comScore Adds Joan Lewis to its Board of Directors

comScore, Inc. (NASDAQ: SCOR) today announced that Joan M. Lewis, formerly Senior Vice President of Global Consumer and Market Knowledge at The Procter & Gamble Company, has been appointed as a member of the company’s Board of Directors, effective today. She will also serve on the Audit Committee of the Board of Directors. Ms. Lewis’ appointment... Lesen Sie mehr

Präsentation Jan. 14, 2015 | Share

Lessons Learned - Actions Taken in Digital Brand Advertising

Lessons Learned - Actions Taken in Digital Brand Advertising

From viewability, brand safety, ad fraud, and audience targeting to successfully navigating through an increasingly programmatic world - on November 11th, comScore and Adform announced a partnership designed to help media buyers overcome some of the biggest challenges in digital brand advertising. Lesen Sie mehr

Pressemitteilung Jan. 12, 2015 | Share

comScore to Report Fourth Quarter 2014 Financial Results on February 12

comScore, Inc. today announced it will report its fourth quarter 2014 financial results before U.S. financial markets open on Thursday, February 12, 2015. In conjunction with this announcement, management will host a conference call and webcast on Thursday, February 12, 2015 at 8:30 a.m. ET to discuss the Company's financial results. Lesen Sie mehr