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Präsentation Dez. 11, 2014 | Share

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact. Lesen Sie mehr

Pressemitteilung Dez. 10, 2014 | Share

Green Monday Surges 15 Percent to $1.6 Billion in Desktop Sales to Rank as 3rd Heaviest Day of the Holiday Season-to-Date

comScore (NASDAQ : SCOR) today reported holiday season U.S. retail e-commerce spending from desktop computers for the first 38 days of the November-December 2014 holiday season. For the holiday season-to-date, $35.4 billion has been spent online, marking a 15-percent increase versus the corresponding days last year. Green Monday (Dec. 8) reached $1.6... Lesen Sie mehr

Data Gem Dez. 10, 2014 | Share

Top Properties in Mexico for October 2014

Top Properties in Mexico for October 2014

October 2014 Data for Mexico revealed that Yahoo Sites and Terra - Telefonica had an important increase in terms of Total Unique Visitors leading them to attain the second and tenth place respectively in the Top 10 Properties in Mexico. In September 2014 Yahoo Sites had 20.5 million unique visitors and in October 2014 21.4 million which represent a... Lesen Sie mehr

Blog Dez. 9, 2014 | Share

GroupM, IPG, Omnicom Group and Publicis Groupe Drive Momentum for vCE in DoubleClick

In late October, we hosted a dinner in New York City alongside Google executives to celebrate our partnership with DoubleClick. In attendance were agency leaders from the major holding companies as well as brand leaders from companies like Comcast, Pfizer and Merck. Lesen Sie mehr

Blog Dez. 8, 2014 | Share

How Mobile is Transforming Holiday Shopping

Thanksgiving Dilemma

Ever since the initial NRF report of an 11% decline in retail buying over the four day Thanksgiving weekend, a doom-and-gloom narrative has overtaken a retail season that had many folks optimistic about the chances of a significant rebound due to improving macroeconomic indicators. As a result of the NRF report, some analysts have suggested that many... Lesen Sie mehr

Pressemitteilung Dez. 8, 2014 | Share

comScore Announces Launch of MMX® Multi-Platform in Brazil to Provide Unduplicated Accounting of Audience Size Across Multiple Devices

comScore, Inc. (NASDAQ: SCOR) announced the launch of MMX® Multi-Platform in Brazil, the next generation of digital audience measurement and media planning. Building on MMX®, Mobile Metrix® and Video Metrix® from the comScore Audience Analytics suite, MMX Multi-Platform offers unduplicated accounting of audience size... Lesen Sie mehr

Market Ranking Dez. 5, 2014 | Share

comScore Reports October 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for October 2014. Apple ranked as the top smartphone manufacturer with 41.9 percent OEM market share, while Google Android led as the #1 smartphone platform with... Lesen Sie mehr

Präsentation Dez. 5, 2014 | Share

Mobile Measurement and Multi-platform

Mobile Measurement and Multi-platform

This presentation, shared at IAB MIXX Russia, highlights new insights from the MMX Multi-platform service in Russia including insights into today’s new digital consumer and its importance of data-driven advertising planning. Lesen Sie mehr

Präsentation Dez. 5, 2014 | Share

Lessons Learned in Digital Advertising and 3MS

Lessons Learned in Digital Advertising and 3MS

This presentation, shared at IAB MIXX Russia, highlights key lessons learned in digital advertising, viewability and industry benchmarks. Lesen Sie mehr

Präsentation Dez. 5, 2014 | Share

From Platforms to people, Spain

From Platforms to people, Spain

Multi-platform users are the new digital majority. More than three-quarters of Spain consumers access the Internet via both mobile and desktop devices, opening up new opportunities for marketers to capitalise on this evolving ecosystem. Lesen Sie mehr