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Präsentation Okt. 15, 2014 | Share

Special Event Marketing on Social

This presentation with Shareablee examines major worldwide events such as the Olympics, World Cup, Super Bowl, Oscars, and more in the context of social media marketing. You will learn the strategies behind various social media tactics that have been used in the past and their relative effectiveness. Lesen Sie mehr

Präsentation Okt. 15, 2014 | Share

Cross Channel Measurement - Understanding Consumer Behaviour Across Multiple Devices

Cross Channel Measurement

In order for to thrive in a world of connected devices, we have to track and measure how people are moving between them. Lesen Sie mehr

Market Ranking Okt. 14, 2014 | Share

comScore Releases September 2014 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 67.3 percent of search queries conducted. Lesen Sie mehr

Pressemitteilung Okt. 14, 2014 | Share

comScore’s U.S. Total Video Report Available for Download

comScore’s U.S. Total Video Report Available for Download

comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today published The U.S. Total Video Report. The report, available to the public as a complimentary download, provides context for Americans’ shifting TV consumption habits. As the viewing environment becomes increasingly fragmented with a wider array of devices and sources... Lesen Sie mehr

Präsentation Okt. 14, 2014 | Share

The U.S. Total Video Report

The U.S. Total Video Report

Over the past several years, the TV viewing landscape has undergone a major shift. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment where consumers can watch TV from a wide array of devices and access content from countless sources. Led by certain segments of the population, most... Lesen Sie mehr

Pressemitteilung Okt. 14, 2014 | Share

comScore Successfully Completes the CESP Audit in France

comScore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, and the CESP (Centre d’Etude des Supports de Publicité) today announced the successful completion of the audit of MMX™, comScore’s online audience measurement service, providing greater transparency to the digital media industry in France. Lesen Sie mehr

Präsentation Okt. 13, 2014 | Share

Television and Online Video - The India Picture

The explosive growth of online video makes it critical for broadcasters and marketers to understand their target audiences, and have visibility across the online video-viewing marketplace. In this presentation, Kedar Gavane shares key data and insights on online video consumption in India to provide a broad view of the landscape. Lesen Sie mehr

Präsentation Okt. 13, 2014 | Share

Fresh Strategies for Turbulent Times – Trends Shaping Indian Online Space

In the backdrop of the digital media revolution facing the South Asian news publishing industry as well as the challenge of managing the growth of print media business, Kedar Gavane covers digital trends that are shaping the Indian online space. He also shares insights into the display advertising landscape, multi-platform consumption on digital devices... Lesen Sie mehr

Präsentation Okt. 12, 2014 | Share

comScore Mobile Metrix: Delivering Comprehensive Mobile Audience Measurement in Finland

Delivering Comprehensive Mobile Audience Measurement in Finland

At this exclusive breakfast event in Helsinki, comScore announced the official launch of Mobile Metrix® in Finland. Lesen Sie mehr

Präsentation Okt. 10, 2014 | Share

Lessons Learned in Digital Advertising

Lessons Learned

As digital advertising continues to grow in importance and sophistication, so does the need for guiding principles about how to get the most out of this medium. At comScore, we’ve identified key Lessons Learned in Digital Advertising that help shed light on the current state of the industry and guide us on a path toward more effective planning, stronger... Lesen Sie mehr