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Blog Mär. 20, 2015 | Share

The Dress: A Case Study of Flash Crowds and Invalid Traffic

On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy about the perceived colors in the picture drew sudden and intense interest. It was just before nightfall in the U.S. Fifteen hours after the initial post,... Lesen Sie mehr

Market Ranking Mär. 20, 2015 | Share

comScore Releases February 2015 U.S. Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix® service showing that 188.6 million Americans watched online content videos via desktop computer in February 2015. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO... Lesen Sie mehr

Market Ranking Mär. 20, 2015 | Share

comScore Ranks the Top 50 U.S. Digital Media Properties for February 2015

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. online activity at the top digital media properties for February 2015 based on data from the comScore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 240.8 million unique... Lesen Sie mehr

Pressemitteilung Mär. 19, 2015 | Share

comScore Announces Beta Release of Mobile Metrix® in Colombia to Measure Smartphone and Tablet Audiences

comScore, Inc. (NASDAQ: SCOR) announced the Beta launch of Mobile Metrix® in Colombia for reporting on app and browser audiences on smartphones and tablets. Mobile Metrix helps publishers demonstrate the size and value of their mobile audiences, and helps media planners and buyers better evaluate advertising opportunities on mobile devices. Mobile... Lesen Sie mehr

Präsentation Mär. 19, 2015 | Share

A Digital Update, By the Numbers

A Digital Update By the Numbers

Download this presentation from our Co-Founder and Chairman Emeritus, Gian Fulgoni, that he presented at the Local Online Advertising Conference in March 2015. Lesen Sie mehr

Präsentation Mär. 18, 2015 | Share

Making Online a Safer Place: What Advertisers Need to Know about Non-Human Traffic (NHT)

Non-Human Traffic NHT

Much online brand advertising doesn't reach real viewers as intended. Sometimes it's just not viewable in its entirety, sometimes there is malicious ad fraud at work, and sometimes ads from reputable brands appear adjacent to extremely offensive content. Paul Goode, SVP Marketing and Strategic Partnerships spoke at ISBA's Annual Conference about how... Lesen Sie mehr

Market Ranking Mär. 17, 2015 | Share

comScore Releases February 2015 U.S. Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in February with 64.5 percent of search queries conducted. Lesen Sie mehr

Video Mär. 16, 2015 | Share

Mobile commerce growth on fire

m-commerce on fire

Mobile commerce growth 'on fire': new comScore data reveals mobile accounted for 60% of all online shopping in the fourth-quarter. View

Market Ranking Mär. 16, 2015 | Share

Spain Top 20 January 2015

Spain Top 20 January 2015 Lesen Sie mehr

Pressemitteilung Mär. 12, 2015 | Share

comScore Appoints David Shiffman as Senior Vice President of Marketing Solutions

comScore, Inc. (NASDAQ: SCOR) today announced that David Shiffman has joined comScore as Senior Vice President of Marketing Solutions. Based in New York, Mr. Shiffman will be responsible for leading the company’s work with its agency clients, with a particular focus on advertising effectiveness, and delivering customized measurement and optimization... Lesen Sie mehr