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Blog Jun. 16, 2016 | Share

Roku Leads OTT Streaming Devices in Household Market Share

Roku Leads OTT Streaming Devices in Household Market Share

Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles, smart TVs and Blu-ray players are commonly connected devices in the home, but over-the-top (OTT) streaming devices are an increasingly important device... Lesen Sie mehr

Data Gem Jun. 16, 2016 | Share

How Europe was watching the UEFA Champions League

The UEFA Champions League has gripped sports fans in Europe in recent months, culminating in an all-Spanish final. With a third of the digital population in Europe accessing sports content, the Champions League delivered greater engagement with the category during the competition. Lesen Sie mehr

Präsentation Jun. 14, 2016 | Share

EGM comScore Data Fusion

EGM comScore Data Fusion

One of the main challenges in advertising is knowing the contribution of each support in our campaign diffusion. With this in mind, Ipsos and comScore have been working to successfully integrate our data and present a new multi-platform measurement system to the market that will allow you to know the joint audience for off and online media. Lesen Sie mehr

Blog Jun. 13, 2016 | Share

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Mobile Ads Drive Higher Brand Lift Than Desktop Ads

Despite mobile accounting for 63% of total digital time spent in 2015, it only attracted 35% of all online ad dollars, according to the IAB 2015 Internet Ad Revenue Report. Ad dollars tend to eventually follow attention, but right now there’s a gap in monetization as the industry learns how well their mobile ads are performing and how effective they... Lesen Sie mehr

Präsentation Jun. 13, 2016 | Share

Effectiveness of Online Advertising

Effectiveness of Online Advertising

How far had Ad-blocking spread? During this session, Fabrizio Angelini, CEO Sensemakers and representative for comScore Italy presents issues affecting digital advertising today including ad blocking, ad fraud and viewability and how media buyers can face these challenges to make sure their ads have the chance to make an impact. Lesen Sie mehr

Präsentation Jun. 8, 2016 | Share

Home Sweet Digital Home

Home Sweet Digital Home

There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers actually account for a minority share of Internet access. Consumers are using smartphones... Lesen Sie mehr

Pressemitteilung Jun. 8, 2016 | Share

UPS Study: Avid Online Shoppers Making More Than Half of Their Purchases With Ecommerce

Avid online shoppers, who make two or more purchases online in a typical three-month period, are leading a retail revolution. These consumers are shopping more with their smartphones and demanding a more seamless experience between virtual and physical stores, according to the fifth annual UPS Pulse of the Online Shopper™ study. Lesen Sie mehr

Data Gem Jun. 8, 2016 | Share

Apps weiterhin auf Höhenflug?

Smartphone Nutzer verbringen immer mehr Zeit auf Apps. Um daraus zu profitieren, sollten Marken die Download Gewohnheiten ihrer Verbraucher verstehen. Lesen Sie mehr

Pressemitteilung Jun. 7, 2016 | Share

Weborama Integrates comScore validated Campaign Essentials™ (vCE®) to Enable Video Viewability Measurement Across Mobile devices

comScore, Inc. (NASDAQ: SCOR) today announced a global integration with Weborama that allows media buyers and sellers to measure video viewability by leveraging comScore validated Campaign Essentials™ (vCE®) metrics directly within Weborama’s platform. This integration allows joint customers to measure HTML5 video viewability on desktop and mobile.... Lesen Sie mehr

Blog Jun. 6, 2016 | Share

Momentum in Mexico: New Measurement and Partnership Offerings Come to Market

Momentum in Mexico: New Measurement and Partnership Offerings Come to Market

The past five years have seen unprecedented change to the digital landscape in Mexico marked by the vast proliferation of devices and the continued growth in advertising spend as more advertisers look online and across devices to engage their target audiences. This evolving market requires evolving measurement that will help advertisers, agencies and... Lesen Sie mehr