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Data Gem Mär. 25, 2013 | Share

Infographic: Leading Online Video Properties Worldwide

Leading Online Video Properties Worldwide

The French economic newspaper Les Echos recently published an infographic using comScore data showing the main online video properties worldwide in January 2013. In 12th place is the French online video site Dailymotion, which attracted 116.12 million online viewers worldwide during the month. Lesen Sie mehr

Blog Feb. 5, 2013 | Share

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Google is an ingrained search habit

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. Lesen Sie mehr

Blog Jan. 23, 2013 | Share

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

Google Maps (App) vs. Facebook (App)

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Lesen Sie mehr

Präsentation Nov. 8, 2012 | Share

Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Lesen Sie mehr

Präsentation Nov. 7, 2012 | Share

Beyond the Like

As social media becomes a more integral part of a comprehensive online marketing strategy, brands continue to look for ways to more effectively measure their successes in using this platform to extend their reach. This presentation highlights the research that comScore has produced on measuring social media marketing effectiveness, leveraging comScore’s... Lesen Sie mehr

Video Sep. 6, 2012 | Share

The Future of Social Media

Andrew Lipsman shares insights on the future of social media and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. View

Präsentation Aug. 14, 2012 | Share

The State of the U.S. Online Retail Economy in Q2 2012

In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Lesen Sie mehr

Video Jul. 25, 2012 | Share

comScore Executive Video Briefing - The Power of Like

Mike Rich provides highlights from The Power of Like, a joint whitepaper from comScore and Facebook that examines the impacts of social marketing messages for brand advertisers. The whitepaper and video look at the brand messages seen by fans of Starbucks, Bing and Southwest Airlines to provide new insights who these fans are and how they relate to... View

Data Gem Jul. 19, 2012 | Share

ASOS Experiences the Facebook Effect

Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI. Lesen Sie mehr

Blog Jun. 12, 2012 | Share

'The Power of Like 2' Offers New Insights into How Social Marketing Delivers ROI

Power of Like

comScore, in collaboration with Facebook, today released The Power of Like 2: How Social Marketing Works, the second research report in a series examining the ways in which brands can quantify the paid and earned effects of their social marketing programs on Facebook and optimize their efforts. The report leverages data on earned media exposure from... Lesen Sie mehr