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Blog Aug. 19, 2013 | Share

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Smartphones and tablets have nearly doubled the time we're online in the past three years.

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts. Lesen Sie mehr

Video Jun. 3, 2013 | Share

Magid Abraham discusses the growth of video advertising on Bloomberg Surveillance

Magid Abraham, CEO and Co-Founder of comScore, and Brian Wieser, Senior Research Analyst at Pivotal Research Group, discuss the growth of video advertising on Bloomberg Television’s “Bloomberg Surveillance.” View

Data Gem Mär. 25, 2013 | Share

Infographic: Leading Online Video Properties Worldwide

Leading Online Video Properties Worldwide

The French economic newspaper Les Echos recently published an infographic using comScore data showing the main online video properties worldwide in January 2013. In 12th place is the French online video site Dailymotion, which attracted 116.12 million online viewers worldwide during the month. Lesen Sie mehr

Blog Feb. 5, 2013 | Share

Facebook Graph Search: What Happens When Utility and Frequency Collide?

Google is an ingrained search habit

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”. Lesen Sie mehr

Blog Jan. 23, 2013 | Share

Facebook Vaults Ahead of Google Maps to Finish 2012 as #1 U.S. Mobile App

Google Maps (App) vs. Facebook (App)

With another interesting year in digital media in the books, we can now begin our retrospective view of what happened in 2012 in order help bring the digital future into focus. There is little doubt that the Brave New Digital World is upon us and more than ever before we’re seeing the existing norms of the PC-centric web being disrupted by mobile... Lesen Sie mehr

Präsentation Nov. 8, 2012 | Share

Power of Like CPG

Power of Like CPG

In The Power of Like: How CPG Brands Can Quantify the Value and Impact of Their Social Marketing Programs, VP of Industry Analysis Andrew Lipsman and Director of CPG Marketing Solutions Neal Niemiec discuss how CPG brand marketers can quantify their Paid, Owned and Earned Media on Facebook using familiar metrics like audience size, demographics, reach/frequency... Lesen Sie mehr

Präsentation Nov. 7, 2012 | Share

Beyond the Like

As social media becomes a more integral part of a comprehensive online marketing strategy, brands continue to look for ways to more effectively measure their successes in using this platform to extend their reach. This presentation highlights the research that comScore has produced on measuring social media marketing effectiveness, leveraging comScore’s... Lesen Sie mehr

Video Sep. 6, 2012 | Share

The Future of Social Media

Andrew Lipsman shares insights on the future of social media and highlights key findings from the 2012 U.S. Digital Future in Focus report that will be important in the year ahead. View

Präsentation Aug. 14, 2012 | Share

The State of the U.S. Online Retail Economy in Q2 2012

In Q2 2012, the channel shift from bricks and mortar purchases to online appears to be accelerating, as online sales increased by more than 15% this quarter, while offline sales only increased 2%. Other key trends involve social commerce, the importance of the visual web and the increasing use of mobile in e-commerce. In The State of the U.S. Online... Lesen Sie mehr

Video Jul. 25, 2012 | Share

comScore Executive Video Briefing - The Power of Like

Mike Rich provides highlights from The Power of Like, a joint whitepaper from comScore and Facebook that examines the impacts of social marketing messages for brand advertisers. The whitepaper and video look at the brand messages seen by fans of Starbucks, Bing and Southwest Airlines to provide new insights who these fans are and how they relate to... View