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Pressemitteilung Mär. 31, 2014 | Share

comScore Innovates to Deliver Single Metric for Global Multi-Platform Audiences

comScore, Inc. (NASDAQ: SCOR) today announced an important audience measurement “first” in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets. Lesen Sie mehr

Data Gem Mär. 25, 2014 | Share

66 Percent of Digital Media Population in Spain is Now 'Multi-Platform'

66 Percent of Digital Media Population in Spain is Now ‘Multi-Platform’

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K. More than two thirds (66 percent) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared... Lesen Sie mehr

Pressemitteilung Mär. 7, 2014 | Share

comScore Reports January 2014 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for January 2014. Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.7 percent platform market share. Google... Lesen Sie mehr

Blog Feb. 7, 2014 | Share

Why Are Millennials So Mobile?

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials unique are their vastly different digital media consumption habits, which are perhaps most apparent... Lesen Sie mehr

Pressemitteilung Feb. 4, 2014 | Share

comScore Reports December 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for December 2013. Apple ranked as the top smartphone manufacturer with 41.8 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.5 percent platform market share. Google... Lesen Sie mehr

Pressemitteilung Jan. 6, 2014 | Share

comScore Reports November 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for November 2013. Apple ranked as the top smartphone manufacturer with 41.2 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.9 percent platform market share. Google... Lesen Sie mehr

Pressemitteilung Dez. 5, 2013 | Share

comScore Reports October 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for October 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.2 percent platform market share. Google... Lesen Sie mehr

Pressemitteilung Nov. 18, 2013 | Share

comScore’s Latest White Paper “Marketing to the Multi-Platform Majority” Available for Download

Platform Proliferation is Changing the Digital Landscape, Bringing Opportunities for Businesses to Drive Growth Lesen Sie mehr

Pressemitteilung Nov. 5, 2013 | Share

comScore Reports September 2013 U.S. Smartphone Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for September 2013. Apple ranked as the top smartphone manufacturer with 40.6 percent OEM market share, while Google Android led as the #1 smartphone platform with 51.8 percent platform market share. Google... Lesen Sie mehr

Fallbeispiele Okt. 30, 2013 | Share

Brand Effectiveness through Mobile: An Oreo Case Study

Brand Effectiveness through Mobile: An Oreo Case Study

Oreo case study on the branding impact of mobile campaigns. This research was jointly conducted by comScore, the IAB and Vibrant Media. Lesen Sie mehr