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Pressemitteilung Feb. 8, 2008 | Share

comScore Clarifies 2008 Guidance (Corrected)

Reston, VA, February 8, 2008 – comScore, Inc. (NASDAQ: SCOR) is issuing the following supplemental information in order to clarify any misperceptions resulting from the guidance for the first quarter and full year 2008 provided in the company’s earnings press release issued on February 7, 2008. In addition, comScore is clarifying such guidance... Lesen Sie mehr

Blog Feb. 8, 2008 | Share

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at comScore, you go to a lot of meetings where clients want to talk about... how can I put this delicately...... Lesen Sie mehr

Blog Feb. 8, 2008 | Share

Davos Moment #4

My fourth Davos moment came when Magid and I participated in a three-hour exercise where we were essentially tasked with finding a formula for peace in the Middle East. Upon entering the meeting room, we were each assigned to random groups. Each group was given a set of facts about the fictional country, which loosely resembled Iran, Iraq, the UAE and... Lesen Sie mehr

Pressemitteilung Feb. 6, 2008 | Share

comScore 2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads

RESTON, VA, February 6, 2008 – comScore (NASDAQ: SCOR) today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants’ improbable victory over the previously undefeated New England Patriots, was conducted on February 3-4, 2008. With two... Lesen Sie mehr

Blog Feb. 6, 2008 | Share

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits to both consumers and businesses alike. It also demands a great deal of responsibility regarding how... Lesen Sie mehr

Blog Feb. 5, 2008 | Share

Entering the “promised” land of behavioral targeting

With behavioural targeting, the Internet is finally beginning to deliver on some of the promises made to advertisers more than a decade ago. Leading web companies are literally “buying into” behavioural targeting. In 2007, AOL spent around $200 million for Tacoda, Yahoo! plunked down $300 million for Blue Lithium, Google paid $3.1 billion for Double... Lesen Sie mehr

Pressemitteilung Feb. 5, 2008 | Share

Media Advisory: Microsoft Bids on Yahoo!

RESTON, VA, February 5, 2008 – comScore, Inc. (NASDAQ: SCOR) today released figures in support of the continuing coverage of Microsoft’s recent announcement to bid on Yahoo!, relevant comScore figures are provided below. Lesen Sie mehr

Blog Feb. 4, 2008 | Share

My Davos Moments

I thought I’d share my “Davos Moments” with you, when what I witnessed was so powerful I got chills. One session alone spawned three such moments. Lesen Sie mehr

Pressemitteilung Feb. 1, 2008 | Share

comScore Releases Rankings of Top U.S. Internet Properties Based on Number of Display Ads Delivered

RESTON, VA, February 1, 2008 – comScore, Inc. (NASDAQ: SCOR) today released rankings of the top U.S. Internet properties based on the number of display ad impressions delivered. Display ads are defined as any rich media or static images that are served and loaded into a Web browser, but do not include video streams, text or paid search ad impressions.... Lesen Sie mehr

Blog Jan. 31, 2008 | Share

The Davos Question

While I attended the World Economic Forum in Davos, representing comScore as a 2007 Technology Pioneer, the following question was posed to the attendees: “What can countries do to improve the world?” Lesen Sie mehr