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Blog Aug. 13, 2007 | Share

How the Availability of Information Impacts Marketing Spending

With comScore’s IPO successfully completed and our company now well established as the leading supplier of digital marketing intelligence to more than 700 clients, I occasionally find myself thinking nostalgically back to August 1999, when Magid Abraham and I founded comScore. Lesen Sie mehr

Pressemitteilung Aug. 8, 2007 | Share

comScore Reports Rapid Growth in Use of U.S. Online Credit Card Services

RESTON, VA, August 8, 2007 – comScore (NASDAQ: SCOR) today released the results of a study of online credit card services, which revealed strong growth in the use of the Internet for credit card account management. The study found that customers visited their issuer’s site 57 percent more often to service their accounts in 2006 than in 2005. This... Lesen Sie mehr

Pressemitteilung Aug. 2, 2007 | Share

comScore Announces Second Quarter 2007 Financial Results

RESTON, VA, August 2, 2007 – comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today announced results for the quarter ended June 30, 2007. Second quarter 2007 revenue was $20.8 million, an increase of 23 percent compared to the second quarter of 2006 and an increase of 11 percent sequentially over the first quarter of... Lesen Sie mehr

Pressemitteilung Aug. 1, 2007 | Share

New comScore Tech Metrix Service Tracks Computer Hardware Configurations and Software Usage

RESTON, VA, August 1, 2007 – comScore (NASDAQ: SCOR) today announced the launch of comScore Tech Metrix, a new service to provide a detailed view of Internet users’ individual technology profiles, including computer hardware, software configurations, and usage. Lesen Sie mehr

Pressemitteilung Jul. 31, 2007 | Share

Social Networking Goes Global

RESTON, VA, July 31, 2007 – comScore (NASDAQ: SCOR) today released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year. Lesen Sie mehr

Pressemitteilung Jul. 30, 2007 | Share

Retail E-Commerce Climbs 23 Percent in Q2 Versus Year Ago

RESTON, VA, July 30, 2007 – comScore (NASDAQ: SCOR) today released a report on U.S. e-commerce spending for the second quarter of 2007, which showed that non-travel (retail) e-commerce grew 23 percent versus year ago to $27.2 billion, while online travel spending increased 14 percent to $20.3 billion. Total U.S. e-commerce spending climbed 19 percent... Lesen Sie mehr

Pressemitteilung Jul. 30, 2007 | Share

Yahoo! and comScore Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store

Sunnyvale CA., July 30, 2007 – Exposure to online advertising is fundamentally changing the way consumers shop, according to new research from Yahoo! and comScore, Inc. The study, which examined the impact of search and display advertising on in-store sales for five major retailers, showed that consumers exposed to online advertising tend to research... Lesen Sie mehr

Pressemitteilung Jul. 27, 2007 | Share

comScore to Announce Q2 2007 Financial Results on August 2

RESTON, VA, July 27, 2007 – comScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, announced today that it will report financial results for the quarter ended June 30, 2007 on Thursday, August 2 at 4:30 p.m. EDT. Lesen Sie mehr

Pressemitteilung Jul. 26, 2007 | Share

comScore Introduces comScore Segment Metrix, A Powerful New Audience Segmentation Capability

RESTON, VA, July 26, 2007 – comScore, Inc. (NASDAQ: SCOR) today introduced comScore Segment Metrix, a new tool that works with a variety of consumer segmentation schemes to give marketers the ability to track, analyze and report Internet activity by their most important consumer groups. The product will provide the flexibility to integrate behaviorally... Lesen Sie mehr

Blog Jul. 24, 2007 | Share

Young Adults and Newspapers

I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article. Well, sort of. I actually caught the article online, so maybe it was technically true that I was giving the newspaper scant notice. Lesen Sie mehr