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Pressemitteilung Aug. 20, 2008 | Share

India Search Market Led by 1 Billion Searches on Google Sites in June

RESTON, VA, August 19, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of the online search market in India, indicating that Google Sites commanded the strong majority of searches conducted in this developing market. Lesen Sie mehr

Blog Aug. 19, 2008 | Share

In Praise of Online Advertising

In my last Metrics Insider column, I wrote about the question of how advertising works. The column generated some great comments, and I got some very thoughtful responses via email; some of you even sent me papers on different components of ad effectiveness measurement. This week, I want to revisit the topic, and perhaps amplify a few points. Lesen Sie mehr

Pressemitteilung Aug. 15, 2008 | Share

comScore MMX Ranks Top 50 U.S. Web Properties for July 2008

RESTON, VA, August 15, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at the top online properties for July 2008 based on data from the comScore MMX service. Continuing the summer trends in Web usage observed last month, leisure-oriented categories demonstrated gains in July, including... Lesen Sie mehr

Blog Aug. 15, 2008 | Share

Euro2008 Sends Flood of Traffic to UEFA.com (Union of European Football Associations’ site) - and the U.S. gets more excited than anyone…

Regular visitors to this particular stretch of the blogosphere may remember my first ever comScore post, which charted the influx in traffic to MLS.com following the signing of David Beckham to the LA Galaxy… Lesen Sie mehr

Pressemitteilung Aug. 13, 2008 | Share

comScore Ranked as Fastest Growing Company Among 20 Largest Global Market Research Firms

RESTON, VA, August 13, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced that it was recently recognized in the 35th annual Honomichl rankings as the 16th largest U.S. market research firm, and the 20th largest firm globally. The ranking, published in Marketing News, a journal of the American Marketing Association, ranked the top 50 U.S. and top... Lesen Sie mehr

Pressemitteilung Aug. 12, 2008 | Share

Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers... Lesen Sie mehr

Pressemitteilung Aug. 12, 2008 | Share

comScore Enhances Reporting of Ad Networks’ Audiences

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced that it will provide enhanced measurement of the audiences for online advertising networks effective with August data, which will be released in mid-September. The new reporting structure will provide two sets of measures—the “potential reach” for each network and... Lesen Sie mehr

Pressemitteilung Aug. 4, 2008 | Share

American Apparel Ranks as Top Online Advertiser Among Apparel Retailers, According to comScore Ad Metrix

RESTON, VA, August 4, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study based on data from the comScore Ad Metrix service, revealing that American Apparel ranked as the top advertiser using online display ads among apparel retailers in the United States, with 483 million ads delivered during the month of April. Lesen Sie mehr

Blog Aug. 1, 2008 | Share

One Million Trees and Counting

I’m proud to tell you that on Tuesday comScore announced that it will be sponsoring the planting of more than one million trees through its new initiative, comScore Trees for Knowledge. The trees will be planted in developing nations across the globe as part of the incentive program that comScore uses to recruit and retain Internet users for its global... Lesen Sie mehr

Pressemitteilung Jul. 31, 2008 | Share

U.S. Retail E-Commerce Growth Rates Soften In May and June

RESTON, VA, July 31, 2008 – comScore, Inc. (NASDAQ: SCOR) today released its Q2 2008 retail e-commerce data, which showed that while year-over-year growth rates rebounded slightly in April (up 15 percent) after a soft March, they slowed again in May (up 12 percent) and June (up 11 percent). Nonetheless, total U.S. online retail sales (excluding... Lesen Sie mehr