Insights


Suchen

Vereinigte Staaten
Pressemitteilung Aug. 15, 2005 | Share

comScore Networks Appoints Charles Pearson to Lead Consumer Packaged Goods Marketing Solutions

comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today announced the appointment of Charles Pearson as head of its Consumer Packaged Goods (CPG) Marketing Solutions Group. This group newly integrates and expands capabilities developed in comScore’s CPG practice over more than five years, supplying... Lesen Sie mehr

Pressemitteilung Aug. 8, 2005 | Share

50 Million Americans Visited Blogs During the First Quarter 2005, According to New comScore Study

RESTON, Va., Aug. 8, 2005 – comScore Networks today released a report detailing the scale, composition and activities of audiences of Weblogs, commonly known as “blogs.” The report, which was sponsored in part by Six Apart and Gawker Media, found that nearly 50 million Americans, or about 30 percent of the total U.S. Internet population, visited... Lesen Sie mehr

Pressemitteilung Jul. 21, 2005 | Share

Rapid Growth Drives comScore Networks Up Nine Spots to Become 21st Largest U.S. Market Research Firm

RESTON, Va., July 21, 2005 -- comScore Networks is pleased to announce that the Marketing News “Honomichl Top 50” report has ranked comScore as the 21st largest market research firm in the U.S. comScore climbed nine spots between the 2003 and 2004 ranking, which was published in the June 15, 2005 issue of the American Marketing Association’s... Lesen Sie mehr

Pressemitteilung Jul. 19, 2005 | Share

Automakers Shift Web Traffic Into High Gear in June

RESTON, VA, July 19, 2005 – comScore MMX today released its monthly analysis of consumer activity at the top online properties and categories. In June, General Motors’ new financing option and other highly publicized promotions helped automotive manufacturers drive significant traffic increases compared to last year. Additionally, Web... Lesen Sie mehr

Pressemitteilung Jun. 16, 2005 | Share

“The Force” Draws Millions to Online Movie Ticket Merchants in May

RESTON, VA, June 16, 2005 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. The May release of Star Wars Episode III: Revenge of the Sith drove increased visitation to a broad range of Web sites and categories. The Web’s top movie ticket merchants capitalized on the phenomenon... Lesen Sie mehr

Pressemitteilung Mai. 24, 2005 | Share

Gas Prices Drive Online Searches For Fuel Efficiency Up By 156 Percent

RESTON, Va., May 24, 2005 – A new analysis based on comScore MMX qSearch data revealed that nearly 700,000 Americans searched online for fuel efficiency-related terms in March 2005. These consumers conducted more than 1.5 million searches for terms such as “gas prices,” “hybrid cars,” “Toyota Prius,” and “gas mileage.” This... Lesen Sie mehr

Pressemitteilung Mai. 18, 2005 | Share

Online Consumers Catch Spring Fever in April

RESTON, VA, May 18, 2005 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. In April, annual spring events, such as Mother’s Day, the opening of the baseball season, and the approaching end of the school year generated traffic increases for a number of properties across a variety... Lesen Sie mehr

Pressemitteilung Apr. 25, 2005 | Share

comScore Report Reveals 53 Percent of Online Banking Customers Use Online Servicing Capabilities

RESTON, Va., Apr. 25, 2005 – comScore Networks, an industry leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the adoption levels and implications of online servicing solutions offered by the leading consumer banks in the U.S. The study, Servicing the Online Financial Services Consumer, found... Lesen Sie mehr

Pressemitteilung Apr. 22, 2005 | Share

Sports Enthusiasts Hit the Web for Up-to-the-Minute Information

RESTON, VA, April 22, 2005 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. NCAA Basketball’s March Madness and the kickoff of the baseball season drove sports-related content to dominate this month’s top gaining properties ranking. Lesen Sie mehr

Pressemitteilung Apr. 20, 2005 | Share

comScore Launches New Services to Measure Online Advertising Effectiveness and Streaming Media Consumption

RESTON, Va., April 20, 2005 – comScore Networks today announced the introduction of two breakthrough research solutions to meet the demands of marketers seeking to understand and maximize the return on their investments in interactive media. These services include comScore Campaign Metrix, which comprehensively evaluates the effectiveness of online... Lesen Sie mehr