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Pressemitteilung Feb. 13, 2006 | Share

Americans’ Resolutions Reflected Online With Taxes, Careers, Travel and Health Top of Mind

RESTON, VA, Feb. 13, 2006 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. The desire to kick off the New Year on the right foot drove traffic to sites in the Taxes, Career, Travel and Health categories. Lesen Sie mehr

Pressemitteilung Feb. 7, 2006 | Share

Bud/ Bud Light Scores Big During “Ad Bowl” 2006

RESTON, Va., Feb. 7, 2006 – comScore Networks today released the results of a survey that quantifies American’s awareness and brand perceptions related to ads that aired during Super Bowl XL. Bud/Bud Light reigned supreme in awareness, with 75 percent of respondents recalling their ads during the big game, while celebrity endorsers P.Diddy and... Lesen Sie mehr

Pressemitteilung Feb. 7, 2006 | Share

Super Bowl Ad Campaigns Spike Web Traffic

RESTON, Va., Feb. 7, 2006 – comScore Networks, the leader in digital media measurement, including online visitation and streaming, today released the results of an analysis of online usage related to Super Bowl XL. According to a study conducted by comScore in the days leading up to the big game, more than one-quarter of Americans anticipated watching... Lesen Sie mehr

Pressemitteilung Feb. 2, 2006 | Share

Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl

RESTON, Va., Feb. 2, 2006 – comScore Networks today released the results of a survey of more than 1,100 Americans’ attitudes and opinions related to Super Bowl XL. Just under half of those surveyed report that watching the game is their favorite part of the Super Bowl festivities, while roughly one out of four say they enjoy watching the advertisements... Lesen Sie mehr

Pressemitteilung Jan. 30, 2006 | Share

comScore Networks Announces Partnership with Catalina Health Resource

RESTON, VA, January 30, 2006 – comScore Networks today announced that it has partnered with Catalina Health Resource to offer clients its Behavior Activated Research® (BAR Rx) solution for pharmaceutical drug products. Catalina Health Resource is a division of Catalina Marketing Corporation (NYSE: POS), the global leader in behavior-based marketing... Lesen Sie mehr

Pressemitteilung Jan. 30, 2006 | Share

comScore Networks Announces the Appointment of Media Industry Veteran as Part of Continued Expansion of Media and Entertainment Research Capabilities

RESTON, Va., January 30, 2006 – comScore Networks, a leading provider of market research and consulting services, today announced the appointment of Samantha Voisin to the position of vice president of media/ entertainment solutions in Los Angeles. In this position, Ms. Voisin is responsible for the provision of comScore’s analytical and consulting... Lesen Sie mehr

Pressemitteilung Jan. 22, 2006 | Share

2006 Consumer Online Spending Off to a Strong Start

RESTON, VA, January 22, 2006 – comScore Networks today released year-to-date consumer spending figures, which showed that online non-travel spending is up 33 percent for the first three weeks in January 2006 versus corresponding days in 2005. Online non-travel spending during this time period (January 1 – 20, 2006) totaled $5.5 billion, representing... Lesen Sie mehr

Pressemitteilung Jan. 17, 2006 | Share

Holiday-Related Content Drove December Web Activity, According to comScore MMX Top 50 Online Property Ranking

RESTON, VA, January 17, 2006 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. As anticipated, holiday-related sites garnered strong traffic in December, with the strongest gains realized by shipping sites, jewelry/ luxury goods providers and retail – music outlets. December... Lesen Sie mehr

Pressemitteilung Jan. 5, 2006 | Share

Online Holiday Spending Boosts E-Commerce to Record Annual Sales of $143 Billion

RESTON, VA, January 5, 2006 – comScore Networks today released holiday season and annual spending figures for full year 2005. Online non-travel spending during the 2005 holiday season (November 1 through December 31, 2005) totaled $19.6 billion, representing a 25-percent increase over the $15.7 billion posted during the corresponding period in... Lesen Sie mehr

Pressemitteilung Dez. 19, 2005 | Share

Jewelry, Luxury Goods Turn to Gold for Online Retailers This Holiday Season

RESTON, VA, December 19, 2005 –Retail Jewelry and Luxury Goods sites grew faster than any Internet category in November 2005, according to the latest monthly analysis from comScore MMX. While many retail subcategories saw significant growth thanks to the start of the holiday shopping season, Jewelry and Luxury Goods led the list of top gaining... Lesen Sie mehr