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Blog Apr. 7, 2008 | Share

The Offline Impact of Online Advertising

I published an article in the Harvard Business Review this month, summarizing some of the work comScore has been doing with clients to evaluate the effectiveness of online advertising. As with most things in business, the return on investment is what drives future plans, especially advertising plans. Lesen Sie mehr

Pressemitteilung Nov. 29, 2007 | Share

Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior

RESTON, VA, November 29, 2007 – comScore, Inc. (NASDAQ: SCOR) today announced the results of a new study conducted with The Kelsey Group, a leading research and strategic analysis firm focused on local media and advertising, that examined the impact of consumer-generated reviews on the price consumers were willing to pay for a service delivered offline.... Lesen Sie mehr

Pressemitteilung Nov. 13, 2007 | Share

U.S. Retail E-Commerce Sales in October 2007 Grow 19 Percent Versus Last Year

RESTON, VA, November 13, 2007 – comScore, Inc. (NASDAQ: SCOR) today released U.S. e-commerce spending figures for October 2007, showing that retail e-commerce increased 19 percent versus year ago to nearly $10 billion. Lesen Sie mehr

Pressemitteilung Aug. 17, 2007 | Share

comScore MMX Releases Top 50 Web Ranking for July

RESTON, VA, August 17, 2007 – comScore MMX (NASDAQ: SCOR) today released its monthly analysis of U.S. consumer activity at top online properties for July 2007. Summer movie season impacted the rankings as The Simpsons Movie drove traffic to the Burger King site and July movie releases increased traffic to ticket sites. The month also saw... Lesen Sie mehr

Pressemitteilung Jul. 30, 2007 | Share

Retail E-Commerce Climbs 23 Percent in Q2 Versus Year Ago

RESTON, VA, July 30, 2007 – comScore (NASDAQ: SCOR) today released a report on U.S. e-commerce spending for the second quarter of 2007, which showed that non-travel (retail) e-commerce grew 23 percent versus year ago to $27.2 billion, while online travel spending increased 14 percent to $20.3 billion. Total U.S. e-commerce spending climbed 19 percent... Lesen Sie mehr

Pressemitteilung Okt. 26, 2006 | Share

U.S. Non-Travel E-Commerce Spending By Consumers Increased 23 Percent in Q3 2006 Versus Year Ago

RESTON, Va., October 26, 2006 – comScore Networks, a leader in measuring the digital age, today reported its U.S. e-commerce sales estimates for the third quarter of 2006 and forecast for the entire year. In the third quarter, online non-travel (“retail”) spending increased to $23.1 billion (up 23 percent), while travel spending – despite a... Lesen Sie mehr

Pressemitteilung Jun. 6, 2006 | Share

comScore Study Finds 35-Percent Increase in Number of Consumers Visiting Travel Sites

RESTON, Va., June 6, 2006 – comScore Networks, the leader in the measurement and analysis of consumer behavior and attitudes, today released an analysis of the online travel market in the U.S. comScore found that nearly 150 million consumers visited a travel Web site in 2005, a 35-percent increase over the previous year. Annual online travel revenues... Lesen Sie mehr

Pressemitteilung Apr. 17, 2006 | Share

Spring Fever Drives Web Traffic as Americans Explore Travel, Educational Testing and Classifieds Sites

RESTON, VA, April 17, 2006 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. Consistent with previous years, the majority of March’s Web activity was seasonal, revealing spikes in the travel, genealogy, training/ education, religious, sports/ outdoor retail, classifieds, and... Lesen Sie mehr

Pressemitteilung Feb. 13, 2006 | Share

Americans’ Resolutions Reflected Online With Taxes, Careers, Travel and Health Top of Mind

RESTON, VA, Feb. 13, 2006 – comScore MMX today released its monthly analysis of consumer activity at top online properties and categories. The desire to kick off the New Year on the right foot drove traffic to sites in the Taxes, Career, Travel and Health categories. Lesen Sie mehr

Pressemitteilung Jun. 18, 2004 | Share

Americans Readying for Summer Online; Travel, Movies and Weather Categories Heating Up

RESTON, Va., June 18, 2004 – If online activity in May is any indication, Americans are clearly ready for summer. Half of the top ten gaining categories in May were travel related, while the Movies and Weather categories also saw double-digit increases between April and May. These were among the findings of this month’s Internet traffic analysis,... Lesen Sie mehr