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Data Gem Dez. 6, 2011 | Share

Convenience Leads as Top Reason for Purchasing on Smartphone

Reasons for Purchasing on a Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers selecting this as a reason in their purchase decision. 52% of purchasers said available special offers/coupons were a factor in purchasing on their smartphone,... Lesen Sie mehr

Data Gem Dez. 5, 2011 | Share

1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store

Location When Purchasing on a Smartphone

In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular purchase location. 42% of consumers made purchases while out of home (i.e. restaurants, parks,... Lesen Sie mehr

Pressemitteilung Dez. 2, 2011 | Share

comScore Reports October 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending October 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.5 percent market share.... Lesen Sie mehr

Blog Nov. 15, 2011 | Share

The Rise of Digital Omnivores

In case you missed it, we recently released a study showing the first holistic analysis of cross-platform digital media consumption in the U.S., entitled Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The study brings together insights from across the comScore mobile suite of products... Lesen Sie mehr

Pressemitteilung Nov. 4, 2011 | Share

comScore Reports September 2011 U.S. Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share.... Lesen Sie mehr

Data Gem Okt. 14, 2011 | Share

Brew Feature Phone Users Show High Level of Engagement

Comparison of Post-Paid and Prepaid Subscriptions Among Mobile Subscribers

As part of a Qualcomm-commissioned study on the penetration of the Brew feature phone platform in the U.S. mobile market, comScore studied the demographics of Brew platform users and their app usage activity. The study found that 65.6 million feature phone users in the U.S. were currently on the Brew platform and similar to smartphone users, nearly... Lesen Sie mehr

Whitepaper Okt. 10, 2011 | Share

Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits

Today’s digital environment is rapidly evolving, driven by the proliferation of devices people use to consume content at home, at work and on the go. With smartphones, tablets and other connected devices, consumers have become digital omnivores – not just because of the media they consume, but also in how they consume it. The report analyzes the... Lesen Sie mehr

Data Gem Okt. 10, 2011 | Share

Nearly 7 Percent of U.S. Digital Traffic Consumed Away from Computers

Share of non-computer traffic for the U.S.

U.S. consumers are increasingly connecting to digital content via a variety of devices such as smartphones, tablets and other connected devices. In August 2011, the share of non-computer traffic for the U.S. increased to 6.8% from just 6.2% at the end of the previous quarter. The largest percentage from this share came from mobile devices, which drove... Lesen Sie mehr

Data Gem Sep. 28, 2011 | Share

Tablets Now Account for 28 Percent of Non-Computer Digital Traffic in the U.S.

Non-Computer Digital Traffic in the U.S.

Today, Amazon entered the rapidly growing tablet market with the introduction of Kindle Fire. The latest data from comScore Device Essentials shows that tablets account for an increasing share of digital traffic as consumers continue to integrate these devices into their connection repertoire. Lesen Sie mehr

Data Gem Sep. 26, 2011 | Share

U.S. Smartphone Audience Growth by Age Segment

U.S. Smartphone Audience Growth by Age Segment

The U.S. smartphone audience reached 82.2 million people in the three-month period ending July 2011, up 54 percent from the previous year. Lesen Sie mehr