Pressemitteilung Feb. 12, 2008 | Share

comScore CEO and CFO to Speak at Deutsche Bank Small and Mid-Cap Growth Conference on February 14

RESTON, VA, February 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today announced that Dr. Magid Abraham, CEO & Co-Founder, and John Green, CFO, will give an update on the company's business at the Deutsche Bank Small and Mid-Cap Growth Conference at 2:40 p.m. ET on Thursday, February 14. Lesen Sie mehr

Blog Feb. 12, 2008 | Share

Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about 62% of the people who had initiated a download of the album did so without being... Lesen Sie mehr

Pressemitteilung Feb. 11, 2008 | Share

Mobile Media Users are More Responsive to Advertising and Provide Opportunities For Building Unique Coverage

LONDON February 11, 2008 — BMRB and M:Metrics debuted data from TGI M:Metrics, which incorporates BMRB’s TGI data with M:Metrics’ mobile audience metrics and allows examination of behaviours of consumers across mobile, online and offline media. Lesen Sie mehr

Pressemitteilung Feb. 9, 2008 | Share

M:Metrics Now Measuring China, The World’s Largest Mobile Market

SEATTLE, Wash February 9, 2008 — M:Metrics, the mobile media authority, today announced the first large-scale study of mobile media consumption in China, the world’s largest mobile market. According to M:Metrics’ December Benchmark Survey, mobile entertainment is popular among the Chinese, with an astonishing 34.8 percent reporting they listened... Lesen Sie mehr

Pressemitteilung Feb. 8, 2008 | Share

U.S. Internet Users Viewed 10 Billion Videos Online in Record-Breaking Month of December, According to comScore Video Metrix

RESTON, VA, February 08, 2008 – comScore (NASDAQ: SCOR) today released December 2007 data from the comScore Video Metrix service, which reaches beyond simple site visitation to measure actual online video viewing behavior. The December 2007 report revealed that U.S. Internet users watched more than 10 billion videos online during the month, representing... Lesen Sie mehr

Pressemitteilung Feb. 8, 2008 | Share

comScore Clarifies 2008 Guidance (Corrected)

Reston, VA, February 8, 2008 – comScore, Inc. (NASDAQ: SCOR) is issuing the following supplemental information in order to clarify any misperceptions resulting from the guidance for the first quarter and full year 2008 provided in the company’s earnings press release issued on February 7, 2008. In addition, comScore is clarifying such guidance... Lesen Sie mehr

Blog Feb. 8, 2008 | Share

Where The Buys Are: Ads Live On Pages

Last week I was meeting with a client (Hi, Marlene!) when we started talking about the demographic composition of an entity's audience for Unique Visitors (UVs), as opposed to Page Views (PVs). As you can imagine, when you're chief research officer at comScore, you go to a lot of meetings where clients want to talk about... how can I put this delicately...... Lesen Sie mehr

Blog Feb. 8, 2008 | Share

Davos Moment #4

My fourth Davos moment came when Magid and I participated in a three-hour exercise where we were essentially tasked with finding a formula for peace in the Middle East. Upon entering the meeting room, we were each assigned to random groups. Each group was given a set of facts about the fictional country, which loosely resembled Iran, Iraq, the UAE and... Lesen Sie mehr

Pressemitteilung Feb. 6, 2008 | Share

comScore 2008 Super Bowl Post-Game Survey Shows Anheuser-Busch Scores as the King of Ads

RESTON, VA, February 6, 2008 – comScore (NASDAQ: SCOR) today released the results of its annual Super Bowl post-game survey. The survey of 1,139 U.S. Internet users who watched Super Bowl XLII, which featured the New York Giants’ improbable victory over the previously undefeated New England Patriots, was conducted on February 3-4, 2008. With two... Lesen Sie mehr

Blog Feb. 6, 2008 | Share

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits to both consumers and businesses alike. It also demands a great deal of responsibility regarding how... Lesen Sie mehr