Blog Jun. 4, 2007 | Share

Thoughts on Wal-Mart and ISP Data

Last month in the Wall Street Journal, I read an article by Carl Bialik, aka “The Numbers Guy,” in which he mentioned the use of retailers’ UPC sales scanner data in the consumer packaged goods industry for measuring manufacturers’ market share trends. According to The Numbers Guy “Industrywide U.S. sales data have been hamstrung by the omission... Lesen Sie mehr

Pressemitteilung Mai. 31, 2007 | Share

U.K. Media Brands Popular With Online Visitors from Around the World

London, U.K. May 31, 2007 – comScore today reported that in April 2007 many of the U.K.’s largest traditional media sites attracted more visitors from overseas than from within the U.K. comScore data revealed that online visitors from outside the U.K. outnumbered the domestic audience in the case of The BBC, The Guardian, The Telegraph, The Times,... Lesen Sie mehr

Pressemitteilung Mai. 31, 2007 | Share

Marvin J. Pollack Joins comScore as Head of Marketing Communications

CHICAGO, May 31, 2007 – comScore today announced the appointment of Marvin J. Pollack as senior vice president of marketing communications. Lesen Sie mehr

Pressemitteilung Mai. 30, 2007 | Share Draws a Majority of Traffic from Overseas Fans in April 2007

RESTON, VA, May 30, 2007 – comScore today released the results of study of global visitation to, revealing that 12.4 million people age 15 or older from around the world visited the Web site in April 2007. The study also revealed that International visitors represented the majority of the traffic, with more than half (54 percent) coming... Lesen Sie mehr

Blog Mai. 30, 2007 | Share

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”? Lesen Sie mehr

Pressemitteilung Mai. 29, 2007 | Share

comScore Reports Traffic to Leading French Sites in April

London, UK, May 29, 2007 – comScore today revealed the top French Internet properties and the top gaining properties during April 2007, based on data collected through its comScore World Metrix audience ratings service. Notable findings include: Lesen Sie mehr

Pressemitteilung Mai. 28, 2007 | Share

comScore Issues First Report on Top Web Sites in Germany

London, UK, May 28, 2007 – comScore, a global leader in measuring the digital world, today published the first comScore World Metrix report for Germany, detailing internet usage in the country during April 2007. The study revealed that 32.6 million Germans went online during the month of April, the largest presence of any European country online.... Lesen Sie mehr

Pressemitteilung Mai. 23, 2007 | Share

Nordic Dating Sites Enjoy More than 2 Million Unique Visitors Each Month During Q1 2007, According to comScore

LONDON, U.K., May 23, 2007 – comScore today announced the results of an analysis of visitation to dating sites in the Nordic region (Denmark, Finland, Norway and Sweden) based on data from its comScore World Metrix service. According to the study, online dating and personals sites attracted an average of 2.2 million Nordic visitors per month during... Lesen Sie mehr

Blog Mai. 21, 2007 | Share

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats. Lesen Sie mehr

Pressemitteilung Mai. 21, 2007 | Share

Online Health Information Category Grows 12 Percent in Q1 2007

RESTON, VA, May 21, 2007 – comScore today released the results of a study on consumer usage of online health information resources. During the first quarter of 2007, the health information category reached an average of 55.3 million monthly U.S. visitors (31 percent of the total U.S. Internet audience), an increase of 12 percent versus the same... Lesen Sie mehr