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Data Gem Sep. 16, 2010 | Share

Visitor Demographics to Facebook.com

Composition of Visitors to Facebook.com in the U.S.

Persons age 25-34 account for the largest segment of Facebook users, with people over the age of 55 accounting for 13 percent of visitors. Lesen Sie mehr

Data Gem Sep. 15, 2010 | Share

Facebook Display Ad Share by Country

Facebook Display Ad Share by Country

Facebook.com ranks as the #1 publisher based on number of display ad impressions delivered. 3 out of every 10 display ad impressions in the U.K. are delivered on Facebook.com, representing its highest share across all markets. Lesen Sie mehr

Blog Jun. 3, 2010 | Share

What History Tells Us About Facebook’s Potential as a Search Engine

The number of searches conducted on Facebook has been surging over the past year, more than doubling to 647 Million searches in the US as of March. While their numbers still pale in comparison to the 10.5 billion searches generated on Google during the same month, Facebook’s footprint in search is significant enough that many in the search community... Lesen Sie mehr

Blog Jan. 21, 2010 | Share

2009: Another Strong Year for Facebook

Last week comScore released our December 2009 U.S. MMX data, which means of course that we can now look back at 2009 and take stock of what happened in the digital world during the past year. We’re in the process of summarizing these key stories right now and we’ll be releasing The 2009 U.S. Digital Year in Review report in the coming weeks.... Lesen Sie mehr

Blog Dez. 15, 2009 | Share

Facebook Surpasses 100 Million U.S. Visitors in November!

comScore just released its November 2009 MMX data, which shows an important milestone being reached by a very popular social networking site. For the first time in its history, Facebook.com surpassed 100 million monthly U.S. visitors joining a very select list of web properties reaching such a threshold (the others are Google Sites, Yahoo!... Lesen Sie mehr

Pressemitteilung Aug. 12, 2008 | Share

Social Networking Explodes Worldwide as Sites Increase their Focus on Cultural Relevance

RESTON, VA, August 12, 2008 – comScore, Inc. (NASDAQ: SCOR) today released a study of worldwide usage of social networking sites, indicating that while the growth in new users in North America is beginning to level off, it is burgeoning in other regions around the world. During the past year, the total North American audience of social networkers... Lesen Sie mehr

Blog Nov. 27, 2007 | Share

Display Advertising on MySpace and Facebook

As promised in an earlier blog post, I want to share with you an analysis of the display advertising delivered on MySpace and Facebook that I recently presented at the Forrester Consumer Forum. Lesen Sie mehr

Blog Okt. 26, 2007 | Share

Consumer Trends in Social Networking

Recently, I spoke at the Forrester Consumer Forum here in Chicago, titled “Winning in a World Transformed by Social Technologies.” I’d like to share with you some of the findings from my presentation, which focused on consumer trends in social networking. Lesen Sie mehr

Pressemitteilung Jul. 31, 2007 | Share

Social Networking Goes Global

RESTON, VA, July 31, 2007 – comScore (NASDAQ: SCOR) today released the results of a study on the expansion of social networking across the globe, revealing that several major social networking sites have experienced dramatic growth during the past year. Lesen Sie mehr

Pressemitteilung Mär. 14, 2007 | Share

comScore Announces New “Visits” Metric For Measuring User Engagement

RESTON, VA, March 14, 2007 – comScore MMX today released its monthly analysis of U.S. consumer activity at top online properties and categories for February 2007 and introduced a new suite of metrics based on site “visits.” The “visits” metric, defined as the number of times a unique person accesses content within a Web entity with... Lesen Sie mehr