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Webinar Februar 3, 2015 | Share

comScore and ISBA Webinar: Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that ultimately increase sales and build brand loyalty

Sprecher:

Paul Goode, SVP Regional Marketing
3 Februar 12:45 pm - 1:30 pm
comScore and ISBA Webinar: Lessons Learned in Digital Advertising

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Webinar Februar 11, 2015 | Share comScore and Sizmek

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been. Finding ways to reach consumers in the most efficient manner is vital, and being able to quantify a return on marketing investment is a must.

Sprecher:

Alex Banks, VP Latin America, comScore, Inc. and Alexandre Morais, Country Manager Brazil, Sizmek
11 Februar 2:30 pm - 3:30 pm

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