2013 Chile Digital Future in Focus

Comscore presents the 2013 Chile Digital Future in Focus, its report on prevailing trends in changing digital behavior, online video and mobile, including a special review of social media, online shopping, banking and education.

Key insights from the 2013 Chile Digital Future in Focus report include:

• The Chilean online population spent more than 18 hours online in September 2013. Users aged 15-24 spent the most time online, reaching nearly 20 hours on average per user in September 2013.
• Mobile phones and tablets continue to account for a growing amount of digital traffic. Chile now sees 12.7 percent of all web-based page views consumed beyond the personal computer, predominantly on Smartphone and tablets.
• Internet users in Chile are the second most likely in Latin America to access to online video content, with more than 91 percent of its internet population doing so in September 2013.

Please note that the 2013 Chile Digital Future in Focus report is part of Comscore’s Future in Focus series. To obtain more detailed insights into mobile trends or the digital landscape for major markets around the world, please visit www.comscore.com/FutureinFocus2013.