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Vereinigte Staaten
Präsentation Aug. 21, 2014 | Share

The U.S. Mobile App Report

The US Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s relentless growth is primarily app usage, which alone makes up a majority of total digital... Lesen Sie mehr

Whitepaper Jul. 10, 2014 | Share

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry

For the past nine years, comScore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a meta-analysis was conducted on the results of 163 studies. The goal: To better understand the evolution of these metrics and the evolving multi-platform... Lesen Sie mehr

Präsentation Jul. 8, 2014 | Share

Captivating the Consumer in an Omni-Channel World: The State of Online Retail

Captivating the Consumer in an Omni-Channel World The State of Online Retail

Today's retailers know the importance of e-commerce, but they often take a siloed approach to digital channels. Learn why alignment is the key to success. Lesen Sie mehr

Präsentation Jun. 12, 2014 | Share

How Better Measurement Can Bring More Brand Advertising to Digital

This presentation covers viewability for the Chilean Market, best practices and benchmarks between different industries. Lesen Sie mehr

Präsentation Jun. 11, 2014 | Share

Digital Banking Industry Trends and Observations

Digital Banking Industry Trends and Observations

New research from comScore and Fiserv showcases the device trends and usage across the myriad of options in the financial services marketplace today. Lesen Sie mehr

Whitepaper Jun. 9, 2014 | Share

From TV to Total Video: How Integrated Video Planning Can Transition Advertising from ‘Upfronts’ to ‘Allfronts’

TV to Total Video Cross-Platform Measurement in Action

All media – including TV – are going digital. While TV remains the leading media channel for the vast majority of consumers, viewing time has largely been flat over the past several years while digital video viewing continues to explode. As more and more content flows across screens and people consume more of it on digital platforms, advertisers... Lesen Sie mehr

Präsentation Jun. 9, 2014 | Share

5 Principles of comScore Total Video

5 Principles of comScore Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. The COMSCORE TOTAL VIDEO measurement approach is driven by 5 core principles to bridge the gap between linear TV and digital, enable integrated video... Lesen Sie mehr

Präsentation Mai. 31, 2014 | Share

Captivating the Consumer in a Digital World

Captivating the Consumer in a Digital World

Consider that Americans now spend nearly twice as much time with digital media as they did three years ago. The mobile revolution is causing a shift in the digital landscape, altering the habits of consumers and how businesses interact with them. Lesen Sie mehr

Präsentation Mai. 22, 2014 | Share

From TV to Total Video

From TV to Total Video

As more and more content flows across screens, a new approach to video measurement is required to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world. Lesen Sie mehr

Präsentation Mai. 20, 2014 | Share

The Rise of Brands on Instagram

The Rise of Brands on Instagram

comScore and Shareablee join forces to present The Rise of Brands on Instagram, featuring how brands are using content to monetize on this burgeoning social platform. Lesen Sie mehr