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Big data is, by definition, a considerable magnitude of information organised for analysis or as Martin Sorrell, Chief Executive of WPP said It is “nothing but coordinating sets of data and helping clients make sense of it.” The key point here is helping clients make sense of it. Data sets have been around for a long time, what is different these days is the sheer scale of data now available because of the digitalization of the world around us, and the need to be able to process and structure this so meaningful insights can be extracted. Kerry J Brown, VP SEA, Comscore Inc shares top line findings on shifting eyeballs across multi-platforms gleaned from Comscore big data platforms.