Captivating the Consumer in an Omni-Channel World: The State of Online Retail
With the rise of mobile, social, and e-commerce, the digital environment has turned the shopping process upside down. From smartphones to tablets to desktop, fragmentation is a more challenging hurdle than ever before. Both in stores and online, the new landscape is providing retailers with both dangers and opportunities to grow and thrive. While many approach e-commerce as a separate unit from the rest of the business, this strategy may actually be jeopardizing sales.
In a keynote presentation at the inaugural iMedia Commerce Summit in Salt Lake City, Utah, Gian Fulgoni, Chairman Emeritus and Co-Founder, comScore, introduced new statistics on the growth of e-commerce across all devices.
Topics covered include:
- How smartphones are impacting online and in-store shopping
- How retailers can better align their marketing strategies
- The latest e-commerce trends to stay ahead of the curve