- 11. Dezember 2014

Increase Digital Revenue by Dealing with Viewability and Non-Human Traffic

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With viewability and ad fraud capturing industry headlines, media sellers face increased pressure to prove the value of their inventory so advertisers can feel confident their message is being seen by the right audience to make an impact.

Comscore’s enhancements to validated Media Essentials (vME) provide key benefits to help you better evaluate and optimise inventory for viewability, non-human traffic and audiences across your sites, domains, sections and ad slots.

The presentation includes key information on vME and its benefits within the framework of today’s ecosystem, including:

  • The role of transparency and trust in driving more brand budgets online.
  • The latest insight into viewability standards to help the industry have a common and consistent framework.
  • How vME works and enhancements to help you identify non-human traffic.
  • Key benefits to help you better optimise your inventory for viewability and audience guarantees.

Listen to a recording of the webinar here.