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The TV viewing landscape has changed dramatically over the years. Advancements in viewing technology and increased competition for eyeballs have resulted in a more fragmented environment. The plethora of options for TV viewing today and the constant accessibility of content on multiple devices have altered consumer dynamics in profound ways.
In this presentation, Joe shares key data and insights on online video consumption in APAC, as well as how Comscore has worked with some of the biggest broadcasters and online video pureplays to solve the measurement challenges the industry is facing. He also talks about Total Video™ – a new approach to video measurement to help businesses plan, measure and purchase media with a total view of this new platform-agnostic world, as more and more content flows across screens.