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Mobile devices are fundamentally altering the way that consumers shop and buy by allowing them to quickly and easily research prices and features of any product or service wherever and whenever they want. In turn, marketers and retailers are aggressively increasing their mobile marketing spending to ensure they reach their target audiences at the most opportune time. In this presentation, Comscore co-founder and Chairman Gian Fulgoni reveals how smartphones and tablets are being used by consumers and marketers across different countries, their impact on today’s e-commerce sales and how these patterns are likely to evolve in the future.