Transparency & Data Branding in the Age of Programmatic Buying
Sprecher: Scott Joslin, VP International Advertising Effectiveness. comScore Inc.
das Event: Masterclass Programmatic Trading
Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.
This presentation covers several topics including:
- Programmatic buying offers advertisers and publishers compelling cost efficiencies coupled with branding impact of digital ads
- In programmatic audience buying, several potential problem areas, such as brand safety, viewability or targeting accuracy, need to be addressed
- In-flight optimization of programmatic media plans dramatically increases ROI