Explore Best Practices in Video Analytics
In this presentation, Federica Ancona of SKY TV and Andrew Read, Vice President of Comscore discuss how to leverage video analytics to drive strategic objectives focused on how to understand, engage, and monetize video audiences across all platforms.
As a solutions-oriented analytics professional with broad expertise across multiple industries including broadcast media, finance, and retail, Ms. Ancona leverages Comscore Digital Analytix® to provide a high-quality video experience that delivers results.
Federica and Comscore Digital Analytix present video best practices that help you:
The presentation includes an overview of the current video landscape, a review of the DAx Video Analytics solution, and a short demo.
DAx Video Analytics empowers the decision maker by delivering detailed insights regarding video consumption, ad placement, and player performance, resulting in a clear understanding of how content, advertising, and quality affect overall video engagement.