- 30. März 2015

What's New in Digital Branded Content

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What's new in the world of branded content and, most important, how do you measure it accurately? Gian Fulgoni recently presented at the BCON EXPO to discuss consumers' ever-changing content consumption habits, why and what they share, and how brands can better measure the impact of branded content

Highlights of the presentation include:

  • Smartphone adoption in Canada has grown 19% since June 2013.
  • Video content is about 3 times more effective than text-only content.
  • Canadians consume 640 million total hours of video content in a given month.
  • 60% of Millennials watch TV and video on smartphones.
  • Since January 2013, sharing of publisher content on Facebook has grown exponentially.