Comscore Releases Top U.K. Web Rankings for September 2008

Financial Tsunami Sends Flood of Traffic to Business & Finance Sites

Facebook Displaces BBC Sites as the U.K.’s Fifth Largest Property

LONDON, U.K., November 3, 2008 –Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its September rankings of the largest and fastest-growing Internet properties and site categories in the U.K. based on data from the Comscore World Metrix audience measurement service.

The global financial crisis, coupled with interest in the forthcoming U.S. Presidential elections, led to increases in the politics, business/finance – online trading, government, career services & development and business/finance – news/research categories. Interest in the credit crunch was also reflected at the site level, where Lloyds TSB and HBOS were amongst the strongest gaining sites in the U.K., experiencing 15 percent and 13 percent increases, respectively. Facebook.com broke into the top 5 most visited properties in the U.K. for the first time in its history in September, reaching 18.4 million visitors.

Top Gaining Site Categories for September 2008

Top 10 Gaining Site Categories by Number of U.K. Unique Visitors
September 2008 vs. August 2008
Total U.K., Age 15+ - Home and Work Locations*
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

Aug-2008

Sep-2008

% Change

Total Internet : Total Audience

35,608

35,980

1%

Politics

1,494

1,900

27%

Business/Finance - Online Trading

740

900

22%

Education

12,800

15,064

18%

Genealogy

1,911

2,140

12%

Government

13,181

14,705

12%

Hobbies/Lifestyle - Food

3,362

3,746

11%

Career Services and Development

9,419

10,469

11%

Retail - Books

11,674

12,915

11%

Health

10,026

11,074

10%

Business/Finance - News/Research

8,011

8,843

10%

* Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top Gaining Properties for September 2008

Top 10 Gaining Properties by Number of U.K. Unique Visitors*
September 2008 vs. August 2008
Total U.K., Age 15+ - Home and Work Locations**
Source: Comscore World Metrix

Property

Total Unique Visitors (000)

Aug-2008

Sep-2008

% Change

Total Internet : Total Audience

35,608

35,980

1%

Answers.com Sites

3,249

4,290

32%

EA Online

1,705

2,236

31%

Megavideo.com

1,628

2,095

29%

NetShelter Technology Media

3,074

3,785

23%

ITV Sites

3,413

4,038

18%

DIRECT.GOV.UK

4,093

4,746

16%

Lloyds TSB

3,536

4,073

15%

Wikimedia Foundation Sites

11,871

13,641

15%

NEXT Group

2,632

3,018

15%

HBOS

3,594

4,077

13%

*Ranking based on the top 100 U.K. properties in August 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Top 25 Properties for September 2008

Top 25 Properties by Number of U.K. Unique Visitors*
September 2008 vs. August 2008
Total U.K., Age 15+ - Home and Work Locations**
Source: Comscore World Metrix

Sept-08 Rank

Aug-08 Rank

Property

Total Unique Visitors (000) Sep-08

N/A

N/A

Total Internet : Total Audience

35,980

1

1

Google Sites

31,769

2

2

Microsoft Sites

28,828

3

3

Yahoo! Sites

21,015

4

4

eBay

19,769

5

6

FACEBOOK.COM

18,410

6

5

BBC Sites

18,181

7

7

AOL LLC

16,793

8

9

Wikimedia Foundation Sites

13,641

9

8

Ask Network

13,565

10

10

Amazon Sites

11,417

11

12

Apple Inc.

10,168

12

11

Fox Interactive Media

9,989

13

13

Lycos Europe Sites

9,529

14

14

DMGT

8,688

15

15

CBS Corporation

8,470

16

16

Sky Sites

7,706

17

27

Glam Media***

6,845

18

19

Tesco Stores

6,487

19

17

Home Retail Group

6,423

20

18

Yellow Book Network

6,367

21

20

News International

6,102

22

24

Adobe Sites

5,937

23

30

WordPress

5,422

24

23

Viacom Digital

5,213

25

26

The Royal Bank Of Scotland

5,181

*Ranking based on the top 100 U.K. properties in August 2008.

** Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

***As of September 2008 Womensforum Glam Network has been incorporated into the Glam Media property.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world. For more information, please visit www.comscore.com/boilerplate

Ayaan Mohamud
Comscore, Inc.
+ 44 (0) 207-099-1775
worldpress@comscore.com