Pressemitteilungen

Juni 2, 2011

Online Travel Audience in India Jumps 32 Percent in Past Year

Indian Railways, MakeMyTrip and Yatra Online Secure Top Spots in Ranking

comScore to Host Complimentary Webinar “The State of the Internet India” on June 7

Mumbai, India, June 3, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online travel industry in India based on data from its comScore MMX service. The study found that the number of visitors to Travel sites increased 32 percent in the past year to 18.5 million visitors as more Indians turned to the web for their travel needs. These findings and others will be presented via a live webinar, The State of the Internet India, on June 7. For more information and to register, please visit: https://www1.gotomeeting.com/register/372221297

“The online travel category continues to show strong growth in India,” said Kedar Gavane, comScore Director for India. “The convenience of booking trips and locating travel information online continues to appeal to many users, especially among India's young Internet population. As the online travel industry matures it will be important for brands to provide increasing functionality, ease of use and security to its users to effectively compete in this growing market.”

Travel Site Visitation Grows 32 Percent in the Past Year

In April 2011, 18.5 million online users age 15 or older visited a Travel site from a home or work location, an increase of 32 percent from the previous year. Each of the top 10 properties in the category experienced strong growth in the past year. Indian Railways led as the most-visited Travel destination with 8.4 million visitors, an increase of 8 percent from the previous year. Online Travel Agent sites (OTAs) secured the remainder of the four top spots in the category. MakeMyTrip reached nearly 3.9 million visitors (up 63 percent) followed by Yatra Online with 3.5 million visitors (up 82 percent) and ClearTrip.com with more than 2.1 million visitors (up 80 percent). U.S.-based Expedia Inc. secured the #5 position with 1.8 million visitors (up 12 percent).

Top Sites in the Travel Category by Unique Visitors
April 2011 vs. April 2010
Total India – Age 15+ Home or Work Locations
Source: comScore MMX
  Total Unique Visitors (000)
Apr-2010 Apr-2011 % Change
Total Internet : Total Audience 38,399 43,269 13
Travel 13,982 18,517 32
Indian Railways 7,749 8,399 8
MakeMyTrip 2,377 3,864 63
Yatra Online 1,933 3,520 82
ClearTrip.com 1,194 2,147 80
Expedia Inc 1,640 1,832 12
TravelAdNetwork 817 1,456 78
Mustseeindia.com 442 1,049 138
Indiarailinfo.com 647 922 42
Redbus.in 405 807 99
HolidayIQ.com 452 725 60

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Audience Overlap Among the Top Three OTAs

Of the 7.1 million people visiting the top three OTAs, MakeMyTrip, Yatra Online and ClearTrip.com, in April, more than 2 million users (29 percent) visited two or more of the three sites in April 2011. The remaining 71 percent of visitors checked in at only one of the three sites during the month demonstrating relatively strong brand loyalty among the top players.

Audience Duplication Report for MakeMyTrip, Yatra Online, and ClearTrip.com
April 2011
Total India – Age 15+ Home or Work Locations
Source: comScore MMX
  Total Unique Visitors (000)
Unduplicated Visitors to MakeMyTrip, Yatra Online & ClearTrip.com 7,066
Duplicated - 2 or More Sites 2,029
Duplicated - All Sites 437
MakeMyTrip 3,864
Yatra Online 3,520
ClearTrip.com 2,147

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

comScore will present further insights on this topic as well as other key trends in India's online market during a live, complimentary webinar, The State of the Internet India, on Tuesday, June 7 from 2:00PM – 3:00PM IST. For more information and to register, please visit: https://www1.gotomeeting.com/register/372221297

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Sarah Radwanick
Lead Corporate Marketing Manager
comScore, Inc.
+44 (0) 20 7099 1784
worldpress@comscore.com