comScore Subscriber Analytix Offers New Capabilities to Help Mobile Operators Improve Customer Care and Marketing Strategies
comScore today announced significant enhancements to its Subscriber Analytix suite for mobile operators worldwide. These first-of-their-kind capabilities allow mobile operators to leverage their own data in conjunction with the power of comScore’s proprietary digital media categorization and segmentation schemes to power unique timely insights for... Lesen Sie mehr
Von: Maria Quan Tags: Mobile, TelecomcomScore Media Metrix Ranks Top 50 U.S. Web Properties for February 2013
comScore today released its monthly analysis of U.S. web activity at the top online properties for February 2013 based on data from the comScore Media Metrix service. As Valentine’s Day approached in February, millions flocked to Flowers, Gifts and Greetings sites to search for special gifts for their loved ones. Americans were drawn to Automotive... Lesen Sie mehr
Von: Stephanie Flosi Tags: Audience Measurement, Internet Use, Rankings, Top 10 Sites, Top 20 Sites, Web Traffic24 Percent of Mexican Internet Users Visited Health Sites in February 2013
comScore today released an analysis of visitation to Health sites in Mexico based on insights from its comScore Media Metrix service. The study found that the Mexican audience for Online Health sites reached 5.8 million visitors in February, representing 24 percent of the total online population. The study also revealed that Grupo Multicolor was the... Lesen Sie mehr
Von: Ana Laura Zain Tags: Health, Internet Use, Top 10 SitescomScore Announces U.S. Launch of Media Metrix® Multi-Platform to Deliver Unified View of Desktop, Smartphone and Tablet Audiences
comScore today announced the official U.S. launch of Media Metrix® Multi-Platform, the next generation of digital audience measurement and media planning. Building on Media Metrix®, Mobile Metrix® and Video Metrix® from comScore’s Audience Analytics suite, this first-of-its-kind product – originally released to clients in Beta with September... Lesen Sie mehr
Von: Andrew Lipsman Tags: Advertising, Android, Audience Measurement, iOS, Marketing Research, Mobile, Multi-Platform, Online video, Smartphone, Tablets, Video, Web AnalyticscomScore Releases ‘2013 Europe Digital Future in Focus’ Report
comScore, Inc. (NASDAQ: SCOR) a global leader in digital measurement and analytics, today released the 2013 Europe Digital Future in Focus report. The report provides a comprehensive overview of the European market and identifies the prevailing trends in web usage, online video, mobile and search. There is also a special scorecard section, which shows... Lesen Sie mehr
Von: Berit Block Tags: Ad Validation, Banking, Connected Devices, ecommerce, Mobile, Online video, Retail, Suchen, Smartphone, Social, TabletsCrackle Partners with comScore for Ground-Breaking Multi-Platform ‘Video Everywhere’ Audience Measurement Initiative
Crackle and comScore (NASDAQ : SCOR) today announced a first-of-its-kind all-platform audience measurement deal for Sony Picture Television’s free ad-supported video streaming service, Crackle. This ground-breaking initiative will leverage comScore’s audience measurement techniques to produce unduplicated audience size and demographics across the... Lesen Sie mehr
Von: Andrew Lipsman Tags: Audience Measurement, Mobile, Online video, Streaming, Tablets, VideocomScore Announces Divestiture of ARS Non-Health Copy-Testing and Equity Tracking Assets to MSW Research
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the divestiture of its non-health copy-testing and non-health equity tracking assets of ARS to MSW Research (formerly McCollum Spielman Worldwide). MSW is a global leader in advertising research, brand health, advertising tracking, neuroscience and strategic research.... Lesen Sie mehr
Von: Andrew Lipsman Tags: Copy testingcomScore Releases February 2013 U.S. Online Video Rankings
comScore today released data from the comScore Video Metrix service showing that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views reached 9.9 billion with Google Sites delivering an all-time high of 2.2 billion. Lesen Sie mehr
Tags: Ad Impressions, Advertising, Engagement, Google, Online video, Rankings, Streaming, Top 10 Sites, Video, YouTubecomScore veröffentlicht Analyse der digitalen Trends in Deutschland: “2013 Future in Focus – Digitales Deutschland“
comScore, Inc. (NASDAQ: SCOR), eines der führenden Unternehmen in der Messung der digitalen Welt und Anbieter von Analytics, veröffentlichte heute eine Analyse der digitalen Trends in Deutschland unter dem Titel „2013 Future in Focus – Digitales Deutschland“. Dieser Report bietet einen Einblick, wie sich z.B. die Internetnutzung, Online Video,... Lesen Sie mehr
Von: Ayaan Mohamud Tags: Advertising, Audience Measurement, ecommerce, Mobile, Multi-Platform, Online video, Retail, Suchen, Smartphone, Social, Tablets
comScore Releases ‘2013 France Digital Future in Focus’ Report
comScore today released the 2013 France Digital Future in Focus report. This annual report examines how the prevailing trends in web usage, social media, online video, digital advertising, mobile and search are defining the current marketplace and how they are likely to shape the coming year. Lesen Sie mehr
Von: Hélène Azevedo Tags: Ad Impressions, Audience Measurement, Demographics, ecommerce, Engagement, Internet Use, Mobile, Rankings, Smartphone, Social, Tablets, YouTube