Pressemitteilungen

November 4, 2011

comScore Reports September 2011 U.S. Mobile Subscriber Market Share

More Than 40 Percent of Subscribers Use Browsers and Applications

RESTON, VA, November 4, 2011 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending September 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android continued to gain ground in the smartphone market reaching 44.8 percent market share.

OEM Market Share

For the three-month average period ending in September, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.3 percent of U.S. mobile subscribers, followed by LG with 20.6 percent share and Motorola with 13.8 percent share. Apple strengthened its position at #4 with 10.2 percent share of mobile subscribers (up 1.3 percentage points), while RIM rounded out the top five with 7.1 percent share.

Top Mobile OEMs
3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jun-11 Sep-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 25.3% 25.3% 0.0
LG 21.3% 20.6% -0.7
Motorola 14.5% 13.8% -0.7
Apple 8.9% 10.2% 1.3
RIM 7.9% 7.1% -0.8

Smartphone Platform Market Share

87.4 million people in the U.S. owned smartphones during the three months ending in September, up 12 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 44.8 percent market share, up 4.6 percentage points from the prior three-month period. Apple secured the #2 position, growing 0.8 percentage points to account for 27.4 percent of the smartphone market. RIM ranked third with 18.9 percent share, followed by Microsoft (5.6 percent) and Symbian (1.8 percent).

Top Smartphone Platforms
3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
  Share (%) of Smartphone Subscribers
Jun-11 Sep-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 40.2% 44.8% 4.6
Apple 26.6% 27.4% 0.8
RIM 23.5% 18.9% -4.6
Microsoft 5.8% 5.6% -0.2
Symbian 2.0% 1.8% -0.2

Mobile Content Usage

In September, 71.1 percent of U.S. mobile subscribers used text messaging on their mobile device, up 1.5 percentage points. Browsers were used by 42.9 percent of subscribers (up 2.8 percentage points), while downloaded applications were used by 42.5 percent (up 3.0 percentage points). Accessing of social networking sites or blogs increased 2.4 percentage points to 31.5 percent of mobile subscribers. Game-playing was done by 28.8 percent of the mobile audience (up 1.9 percentage points), while 20.9 percent listened to music on their phones (up 1.9 percentage points).

Mobile Content Usage
3 Month Avg. Ending Sep. 2011 vs. 3 Month Avg. Ending Jun. 2011
Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+
Source: comScore MobiLens
  Share (%) of Mobile Subscribers
Jun-11 Sep-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 69.6% 71.1% 1.5
Used browser 40.1% 42.9% 2.8
Used downloaded apps 39.5% 42.5% 3.0
Accessed social networking site or blog 29.1% 31.5% 2.4
Played Games 26.9% 28.8% 1.9
Listened to music on mobile phone 19.0% 20.9% 1.9

About MobiLens
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.

About comScore
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
comScore, Inc.
+1 (312) 775-6474
press@comscore.com



 

Tags: Android, Apps, iOS, Mobile, Mobile Operators, Rankings, RIM, Smartphone