IAB Peru Selects comScore as Preferred Analytics Provider for its Members
comScore Digital Analytix™ Provides Web Publishers with Powerful and Flexible Analytics Platform that Optimizes Digital Assets to Meet Audience Needs
LIMA, Peru, May 29, 2012 - comScore, Inc. (NASDAQ:SCOR), a leader in measuring the digital world, today announced that the Interactive Advertising Bureau (IAB) Peru, the organization dedicated to the growth of the interactive advertising marketplace and part of the worldwide IAB network, has selected comScore Digital Analytix™ as the preferred analytics provider for its partners in Peru. The selection of comScore consisted of an open and in-depth review process including a number of web analytics providers, and was awarded to comScore for its comprehensive solution and industry expertise.
“The selection of comScore as the preferred analytics provider for our members is an important step forward in our mission to help advance the digital media industry here in Peru,” said Graciela Rubina, Executive Director of the IAB Peru. “Digital Analytix exceeds the demands of today’s web publishers through its robust and flexible analytics offering which provides the actionable insights needed to understand their online audiences and optimize strategies to develop their digital business.”
“We are pleased to be selected by the IAB Peru as the preferred analytics provider and we look forward to bringing its members the most advanced analytics available in the market today,” said Alejandro Fosk, comScore senior vice president for Latin America. “We are confident that Digital Analytix will provide the insights needed to support the growth and continued development of Peru’s burgeoning digital marketplace.”
Digital Analytix is a powerful, results-focused analytics platform that helps analysts and business leaders understand and drive business outcomes by combining the best of analytics and audience demographics. Digital Analytix allows the integration of data from PCs, mobile devices, applications, video and social platforms in order to obtain a total view of your customer and understand the impact of business processes and marketing campaigns. For more information, please visit: http://www.comscore.com/Products_Services/Web_Analytics
comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
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