One-third of Mobile Subscribers Access Social Networking on Mobile Device
RESTON, VA, December 29, 2011 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.6 percent market share. Google Android continued to capture share in the smartphone market to reach 46.9 percent market share.
OEM Market Share
For the three-month average period ending in November, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.6 percent of U.S. mobile subscribers (up 0.3 percentage points), followed by LG with 20.5 percent share and Motorola with 13.7 percent share. Apple strengthened its position at #4 with 11.2 percent share of total mobile subscribers (up 1.4 percentage points), while RIM rounded out the top five with 6.5 percent share.
Top Mobile OEMs3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: Comscore MobiLens
Share (%) of Mobile Subscribers
Aug-11
Nov-11
Point Change
Total Mobile Subscribers
100.0%
N/A
Samsung
25.3%
25.6%
0.3
LG
21.0%
20.5%
-0.5
Motorola
14.0%
13.7%
-0.3
Apple
9.8%
11.2%
1.4
RIM
7.1%
6.5%
-0.6
Smartphone Platform Market Share
91.4 million people in the U.S. owned smartphones during the three months ending in November, up 8 percent from the preceding three month period. Google Android ranked as the top smartphone platform with 46.9 percent market share, up 3.1 percentage points from the prior three-month period. Apple maintained its #2 position, growing 1.4 percentage point to 28.7 percent of the smartphone market. RIM ranked third with 16.6 percent share, followed by Microsoft (5.2 percent) and Symbian (1.5 percent).
Top Smartphone Platforms3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011Total U.S. Smartphone Subscribers Ages 13+Source: Comscore MobiLens
Share (%) of Smartphone Subscribers
Total Smartphone Subscribers
Google
43.8%
46.9%
3.1
27.3%
28.7%
19.7%
16.6%
-3.1
Microsoft
5.7%
5.2%
Symbian
1.8%
1.5%
Mobile Content Usage
In November, 72.6 percent of U.S. mobile subscribers used text messaging on their mobile device, up 2.1 percentage points. Downloaded applications were used by 44.9 percent of subscribers (up 3.3 percentage points), while browsers were used by 44.4 percent (up 2.3 percentage points). Accessing of social networking sites or blogs increased 2.1 percentage points to 33.0 percent of mobile subscribers. Game-playing was done by 29.7 percent of the mobile audience (up 1.2 percentage points), while 21.7 percent listened to music on their phones (up 1.0 percentage points).
Mobile Content Usage3 Month Avg. Ending Nov. 2011 vs. 3 Month Avg. Ending Aug. 2011Total U.S. Mobile Subscribers (Smartphone & Non-Smartphone) Ages 13+Source: Comscore MobiLens
Sent text message to another phone
70.5%
72.6%
2.1
Used downloaded apps
41.6%
44.9%
3.3
Used browser
42.1%
44.4%
2.3
Accessed social networking site or blog
30.9%
33.0%
Played Games
28.5%
29.7%
1.2
Listened to music on mobile phone
20.7%
21.7%
1.0
About MobiLensMobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and above. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
Contact:Adam LellaComscore, Inc.+1 (312) 775-6474press@comscore.com