März 23, 2014

ARF Re:think 2014

Learn. Discover the latest in mobile, social, creative, and global approaches. Gain key intelligence about the latest cross-platform and marketing mix model tools, and find out how to apply big data and leadership strategies to your growth. Inspire. And be inspired. Experience a brand-new, interactive agenda. Hear cutting-edge, never-before-presented research. Visit our Insights Zone, an expo showcasing cutting-edge tools and techniques. Connect. Find unparalleled networking opportunities with more than 2,500 dynamic industry leaders. Be there—this conference won’t be the same without you.

Session Type: Präsentation
der Ort: New York Marriott Marquis, New York, United States

Sprecher:

Mike Rich, Vice President, comScore, Inc. and Wayne Goldstein, VP New Media Research, Sony
24 März 9:30 am - 9:50 am In Kalender eintragen 24-03-2014 09:30:00 24-03-2014 09:50:00 America/Denver ARF Re:think 2014 - Video Everywhere Means Every Screen Video Measurement Mike Rich, Vice President, comScore, Inc. and Wayne Goldstein, VP New Media Research, Sony - Video Everywhere Means Every Screen Video Measurement New York Marriott Marquis, New York, NY, United States comScore events@comscore.com false DD/MM/YYYY
Video Everywhere Means Every Screen Video Measurement

This study seeks to provide insight into the incremental audience Crackle has experienced from multi-platform access, in addition to the current audience that they are reaching on PCs.

  • How Crackle is working to drive content to each and every screen
  • How comScore is combining survey, census and panel methodologies to address the multi screen measurement challenge
  • How Crackle’s audience consumes content on various devices
  • The benefits of multi-platform media buys
  • Understanding the differences between multi-screen consumers and platform loyalists

It is also important to understand how these platforms can influence media buys.


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