IAB Forum

28. November - 29. November 2017

Conference homepage

IAB Forum 2017, the first digital advertising event in Italy and the fourth in Europe in terms of attendance, is almost here.

This edition will focus on the theme of those “Born Digital”, providing ideas and practical insights for developing effective interaction with digital natives.

The Forum will not only present inspirational contents and live demos on virtual reality, humanoid robotics and artificial intelligence, but also a detailed look at how to approach and communicate with the post-millennials, a generation that lives, thinks and breathes digital and which, for this reason, can offer companies unprecedented creative opportunities.

Session