ad:tech New Delhi

9. März - 10. März 2017
Dieses Event hat bereits stattgefunden

ad:tech is India's #1 marketing and media technology event, where marketing, technology and media communities come together to share new ways of thinking, build strong partnerships, and define new strategies to compete in an ever-changing marketplace.

ad:tech New Delhi 2017 is a two-day conference and exhibition that has been constantly evolving to present the smartest technological innovations to the industry.

comScore Vice President, India, Kedar Gavane is a member of the ad:tech New Delhi advisory board.

Meet the comScore team at ad:tech New Delhi 2017

comScore is an exhibitor on the Expo Floor. Come speak with our team at Booth #21 as we have some exciting news and updates to share with you. We would also like to share with you our latest insights and case studies.

Register for your free Expo Pass now on the ad:tech New Delhi website, as there are a limited number of passes available.

If you have any queries or would like to schedule a meeting, please feel free to contact our team.

Stay connected with us on Twitter, Facebook and LinkedIn for updates on our activities at the event. 

Session

9. März

Ad Fraud: Is it Hype or Do We Need to Deal With a Serious Problem?

About 63% of total digital display advertising is projected to be purchased using programmatic media buying platforms and ad fraud is one of the top issues. Fraud was one of the biggest problems faced by publishers. Moreover, with programmatic gaining relevance and ever-increasing changes in technology, it is a battle between the good and the perils of the same. When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. The idea behind the debate on this topic is to face and understand the reality of ad fraud and how can an end be put to it.

Zeit: 14:20 - 14:50 In Kalender eintragen 09-03-2017 14:20:00 09-03-2017 14:50:00 Asia/Kolkata ad:tech New Delhi - Ad Fraud: Is it Hype or Do We Need to Deal With a Serious Problem? Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc. - Ad Fraud: Is it Hype or Do We Need to Deal With a Serious Problem?

About 63% of total digital display advertising is projected to be purchased using programmatic media buying platforms and ad fraud is one of the top issues. Fraud was one of the biggest problems faced by publishers. Moreover, with programmatic gaining relevance and ever-increasing changes in technology, it is a battle between the good and the perils of the same. When an ad should be counted as “viewable” and what impact different levels of viewability have are highly debated topics. The idea behind the debate on this topic is to face and understand the reality of ad fraud and how can an end be put to it.

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Sprecher
Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc.