comScore and MediaTel Breakfast Seminar

25. Mai 2017
Dieses Event hat bereits stattgefunden

Mediatel and comScore’s latest invitation only breakfast seminar, at which we will be discussing: "It's Time to Move Beyond Viewability in Digital Advertising. Let's Focus on the Metrics That Matter." The programme includes an exclusive interview with Gian Fulgoni, CEO and Co-Founder of comScore followed by a panel session.

Key themes to be covered during the morning:

  • Viewability alone is not enough - it's ultimately about how viewability enables ad performance and effectiveness
  • Are we still using digital data too much for post-campaign validation and not enough for planning?
  • If more clients understood (or even cared more!) would the P&G moment have arrived much sooner?
  • The industry seems to be constantly reactive to digital's problems. Is it not time to get proactive?

Panel:

  • Ebiquity - Morag Blazey, CEO UK
  • the7stars - Dino Myers-Lamptey, Head of Strategy
  • Facebook - Stephen Webb, Marketing Science EMEA, Agency Partnerships
  • Drinks and Leisure (ex Heineken, Cineworld, Merlin), Jason Wills

Session