Anarchy isn’t the enemy. It’s a strategic opportunity to grab new audiences, create new viewership and confidently lean in to a more diversified future. Insights & Research leaders hold the power to shape this evolution and lead the revolution of the industry. Find out more at The Media Insights & Engagement Conference.
More than ever before, new and intriguing consumer behavior data is saturating the marketplace. As a result, it is increasingly important for buyers and sellers to understand and define audiences, to inform and guide their monetization strategies. In this panel, Comscore will speak with key industry experts from Turner Broadcasting and Viacom on how the rise of audience-based buying is changing the way business is done. Focusing on the latest innovations in technology and measurement are impacting our industry, this panel will reveal how these new developments can leveraged across platforms to generate greater success for buyers and sellers.