How do we ensure that the data that goes into marketing models is actually valid data? How important is viewability? Has this focus on viewability distracted marketers from understanding a campaign’s true ROI? Hear from agency and advertiser experts on how to evaluate data.
Aaron Fetters SVP, ComscoreBlaise D'Sylva VP, Media, Dr. Pepper Snapple GroupLyle Schwartz Managing Partner, GroupMJon Suarez-Davis Chief Marketing and Strategy Officer, KruxJulie Fleischer Managing Director, Retail, OMDCharlie Chappell Sr. Director, Global Integrated Media, The Hershey Company
Is precision targeting delivering on its promise?What’s needed to make data truly actionable?What are the metrics that matter?