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Ad Validation Vereinigte Staaten
Pressemitteilung Nov. 20, 2014 | Share

comScore Launches Authorized Tagging Partners Program for vCE Mobile to Measure Campaign Performance in Mobile Campaigns

comScore, Inc. a global leader in measuring the digital world, today announced a comprehensive partnership program for validated Campaign Essentials™ Mobile (vCE® Mobile), comScore’s campaign measurement solution for demographic delivery insights across smartphones and tablets, to enable accurate and holistic measurement of mobile campaign performance.... Lesen Sie mehr

Blog Nov. 20, 2014 | Share

A Security + Big Data Approach to Non-Human Traffic Removal

In order to create comprehensive capabilities to remove non-human traffic (NHT) comScore has been at the forefront of the idea of combining IT security techniques with big data analytics. This approach begins by identifying threats through in-depth investigation of our diverse data assets and leads to the development of NHT filters that are deployed... Lesen Sie mehr

Blog Nov. 19, 2014 | Share

As Ad Viewability Gains Importance across the Globe, ABC UK Gives comScore Stamp of Approval on Viewability Measurement

ABC Certification comScore

In the United Kingdom today, the Audit Bureau of Circulations (ABC) issued its first report and certification with respect to online ad viewability. We’re delighted to announce that the comScore validated Campaign Essentials™ (vCE®) Validation suite was included in this report, and that we have received the ABC’s certification. The findings of... Lesen Sie mehr

Pressemitteilung Nov. 19, 2014 | Share

comScore Receives ABC Certification for Online Ad Viewability

comScore, Inc. (NASDAQ: SCOR) today received certification from ABC (Audit Bureau of Circulations) for its viewability measurement in validated Campaign Essentials™ (vCE®). This certificate provides transparency on the capability of comScore’s viewability measurement product, helping advertisers and agencies make a like-for-like comparison during... Lesen Sie mehr

Fallbeispiele Nov. 13, 2014 | Share

validated Campaign Essentials: A ConAgra Foods Case Study

A ConAgra Foods Case Study

ConAgra case study on how ConAgra Foods worked with advertising partners to transform its approach to online advertising, resulting in improved campaign performance and ROI. Lesen Sie mehr

Pressemitteilung Okt. 20, 2014 | Share

TubeMogul Integrates comScore vCE into its Video Advertising Software

comScore, Inc. (NASDAQ: SCOR) and TubeMogul (NASDAQ: TUBE) today announced a partnership that will deliver brand advertisers with TV-comparable metrics from comScore validated Campaign Essentials™ (vCE®) for digital video campaigns on TubeMogul’s enterprise software for digital branding. Lesen Sie mehr

Fallbeispiele Okt. 17, 2014 | Share

validated Media Essentials™: A CafeMom Case Study

CafeMom Case Study

CafeMom case study on how proper measurement can improve the quality of digital advertising, satisfying demands from media buyers and creating efficiencies that allow publishers to earn more from their inventory. Lesen Sie mehr

Blog Okt. 9, 2014 | Share

Upping the Ante on NHT

Upping the Ante on NHT

Over the past several years, comScore’s Brian Pugh has been outspoken about the problem of non-human traffic (NHT) in online advertising, describing the nature and scope of the threats and outlining the steps needed to eradicate NHT from the ecosystem. Lesen Sie mehr

Pressemitteilung Okt. 8, 2014 | Share

comScore and Datalogix Announce Joint Measurement Solution to Help Brands Close the Loop Between Digital Ad Exposure and In-Store Sales

comScore, Inc. and Datalogix, which connects online ads to offline sales, today announced a strategic partnership that brings together two of the leaders in digital ad measurement to help brands close the loop between digital ad exposure and in-store sales. Lesen Sie mehr

Pressemitteilung Sep. 4, 2014 | Share

Neustar and comScore Partner to Improve Brands’ Digital Ad Delivery through Customized Integration of In-Target and Viewability Measurement

Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services and analytics, today announced a partnership with comScore, Inc. (NASDAQ: SCOR) that will give marketers a unified marketing solution incorporating validated Campaign Essentials™ (vCE®) ad validation metrics in its offering. The partnership builds on Neustar... Lesen Sie mehr